Results 281 to 287 of about 125,525 (287)

Drivers of Green Brand Equity and Green Purchase Intention in Emerging Markets

2022
Mohammed Majeed, Shaibu Baanni Azumah, Charles Asare   +2 more
openaire   +1 more source

Exploring green brand equity for millennials: an SEM-ANN analysis of green brand knowledge, environmental attitude, and green brand image

International Journal of Technology, Policy and Management
Shaunak Pal, Pankaj Tiwari
openaire   +1 more source

Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach

Business Strategy and the Environment, 2017
Muhammad Mohsin Butt, Kok Wei Khong, Fon Sim Ong   +2 more
exaly  

The impact of green marketing mix elements on green customer based brand equity in an emerging market

Asia-Pacific Journal of Business Administration, 2023
exaly  

Brand equity in the Portuguese vinho verde “green wine” market

International Journal of Wine Business Research, 2018
exaly  

DETERMINANTS OF GREEN BRAND EQUITY FOR RESTAURANTS IN VIETNAM

Proceedings “The 12th International Conference on Emerging Challenges: SUSTAINABLE STRATEGIES IN THE DATA-DRIVEN ECONOMY”. November 1st – 2 nd, 2024 Thanh Hoa, Vietnam
Luu Thi Minh Ngoc, Truong Thi Hue, Tran Le Huyen Ngoc   +2 more
openaire   +1 more source

The Impact of Exhibition Organizers’ Green Practices on Brand Trust and Brand Equity

Korea Trade Exhibition Review
Hhyun-dae Shin, Bong-seok Kim
openaire   +1 more source