Results 261 to 270 of about 125,525 (287)

Antecedents of Green Brand Equity: An Integrated Approach

Journal of Business Ethics, 2013
A steady demand for green products from concerned consumers has led companies to introduce new product lines that match or exceed consumer environmental concerns. Nonetheless, not all the organizations were able to achieve significant returns on their investments in green products. These failures are generally attributed towards companies’ inability to
Ng, C., Butt, Mohsin, Khong, K., Ong, F.
openaire   +2 more sources

Importance of Consumer-based Green Brand Equity: Empirical Evidence

Paradigm: A Management Research Journal, 2019
Due to increasing awareness towards environmental issues and consumer demand for environmental-friendly products, companies are shifting their management from brand equity to green brand equity. This will lead to the novel marketing phenomenon: green brand equity.
Utkal Khandelwal, Kushagra Kulshreshtha, Vikas Tripathi   +2 more
openaire   +1 more source

An Expectancy Model of Green Product Consumption and Green Brand Equity

2017
Drawing from the expectancy theory, this paper proposes a model of green product consumption and green brand equity. Consumers’ green product evaluation results in some expectations regarding their consumptions. These expectations are categorized in material and ethical outcomes and are ensued by the instrumentality effect.
Ramazan H. Arikan, Chuandi Jiang
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Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach

Business Strategy and the Environment, 2016
AbstractThe aim of this study is to expand the existing understanding of green consumers' behaviour by proposing and testing an integrated conceptual model that explores the influence of consumers' personal concerns for the environment and general attitudes towards green products on brand‐related knowledge structures (image and associations) and ...
Muhammad Mohsin Butt, Saadia Mushtaq, Alia Afzal, Kok Wei Khong, Fon Sim Ong, Pui Fong Ng   +5 more
openaire   +1 more source

Association between green brand trust, green brand credibility, green brand equity on perceived value and purchase intention towards green product

International Journal of Business Excellence, 2021
SARGAM BAHL WALIA, HARISH KUMAR
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The Impact of Green Marketing on Green Brand Equity

International Journal of Business Innovation and Research, 2023
Layan Kanaan, Shereen AlJarrah, Shafig Al haddad, Mohammad Al Khasawneh, Najah Asaad   +4 more
openaire   +1 more source

Green brand equity: a systematic literature review

This paper presents a systematic literature review on Green Brand Equity (GBE), an emerging concept integrating sustainability and environmental responsibility within brand equity frameworks. The review synthesizes findings from 41 academic articles sourced from Web of Science and Scopus, employing a rigorous selection and filtering process.
Magalhães, Pedro, Saur-Amaral, Irina
openaire   +1 more source

An expectancy model of green product consumption and green brand equity

2018
Drawing from the expectancy theory, this paper proposes a model of green product consumption and green brand equity. Consumers’ green product evaluation results in some expectations regarding their consumptions. These expectations are categorized in material and ethical outcomes and are ensued by the instrumentality effect.
Arıkan, Ramazan Hamza, Jiang, C.
openaire   +1 more source

Greenwash and green brand equity: The mediating role of green brand image, green satisfaction and green trust and the moderating role of information and knowledge

Business Ethics, Environment and Responsibility, 2022
Minh-Tri Ha, Phuong Ngoc Duy Nguyen, Ngan Vo   +2 more
exaly  

The Impact of Greenwash on Green Brand Equity: The Mediating role of Green Brand Image, Green WOM and Green Satisfaction

مؤتة للبحوث والدراسات - سلسلة العلوم الإنسانية والاجتماعية
This research investigates the mediating impact of green brand image (GBI), green WOM (GWOM), and green satisfaction (GS) on green brand equity (GBE). It also examines the effect of greenwash (GW) on GBE. The focus of this research is Jordanian customers who have made green product purchases.
openaire   +1 more source