Results 241 to 250 of about 1,924 (255)
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THE MEDIATING ROLE OF GREEN TRUST IN THE EFFECT OF GREEN PERCEIVED QUALITY, GREEN PERCEIVED RISK AND GREEN BRAND IMAGE ON GREEN BRAND EQUITY

2017
Nowadays, the production of environmentally sustainable products is of great importance for social benefit. Because, consciousness and sensitivity of consumers around the world have been increasing and consumers are eager to pay more for environmentally friendly products.
BARAN, Abdulbaki   +2 more
openaire   +1 more source

Analyzing antecedents and consequences of multidimensional green brand equity

Service Industries Journal, 2022
Muhammad Ishtiaq Ishaq   +1 more
exaly  

Drivers of Green Brand Equity and Green Purchase Intention in Emerging Markets

2022
Mohammed Majeed   +2 more
openaire   +1 more source

Managing green brand equity: the perspective of perceived risk theory

Quality and Quantity, 2013
Ching-Hsun Chang   +2 more
exaly  

Effects of restaurant green practices on brand equity formation: Do green practices really matter?

International Journal of Hospitality Management, 2013
Soocheong Jang
exaly  

Green marketing strategies: how do they influence consumer-based brand equity?

Journal for Global Business Advancement, 2017
M Sadiq Sohail
exaly  

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