Results 231 to 240 of about 1,924 (255)

Analyzing antecedents and consequences of multidimensional green brand equity

2021
As consumers are paying more attention to environmental issues, many hoteliers are in the process of transforming their businesses to reinforce their promises to achieve sustainability to pursue higher brand equity. In this context, the current research endeavors to test the nomological validity of a newly established multidimensional green brand ...
Ishaq M. I., Di Maria E., Qaiser Danish R.   +2 more
openaire   +1 more source

The Influences of Brand Perceived Quality, Green Brand Perceived Value and Green Brand Satisfaction on the Formulation of Green Brand Equity

2013
The growing awareness of green marketing due to the serious environmental degradation caused by the overwhelming numbers of electronic wastages in Malaysia and the existence of a huge gap between a brand’s sustainability performance and the perceptions of consumers towards the brands’ sustainable attempts has prompted this study to investigate on the ...
openaire   +1 more source

The Effect of Green Brand Image and Green Satisfaction on Green Brand Equity Mediated Green Trust Outpatient’s

Quality-Access to Success, 2023
openaire   +1 more source

An expectancy model of green product consumption and green brand equity

2018
Drawing from the expectancy theory, this paper proposes a model of green product consumption and green brand equity. Consumers’ green product evaluation results in some expectations regarding their consumptions. These expectations are categorized in material and ethical outcomes and are ensued by the instrumentality effect.
Arıkan, Ramazan Hamza, Jiang, C.
openaire   +1 more source

Greenwash and green brand equity: The mediating role of green brand image, green satisfaction and green trust and the moderating role of information and knowledge

Business Ethics, Environment and Responsibility, 2022
Nguyen Ngoc-Duy Phuong, Minh-Tri Ha, Ngan Võ   +2 more
exaly  

Green Brand Equity—Empirical Experience from a Systematic Literature Review

Sustainability, 2021
Michal Fabus, Hanna Gorska-Warsewicz
exaly  

Measuring a multidimensional green brand equity: a tool for entrepreneurship development

British Food Journal, 2021
Pablo Gutiérrez-Rodríguez, Pedro Cuesta-Valiño, María-Belén Aguirre Garcia   +2 more
exaly  

The effects of green brand equity on green word of mouth: the mediating roles of three green factors

Journal of Business and Industrial Marketing, 2022
Changiz Valmohammadi
exaly  

An empirical research of corporate social responsibility on creating the green brand equity: An exploratory of Vietnamese consumers' perception in the bank industry

Corporate Social Responsibility and Environmental Management, 2023
Nguyen Khanh Hai Tran
exaly  

Toward Sustainable Development and Consumption: The Role of the Green Promotion Mix in Driving Green Brand Equity and Green Purchase Intention

Journal of Promotion Management, 2023
Bang Nguyen-Viet
exaly