Results 221 to 230 of about 1,924 (255)

Antecedents of Green Brand Equity: An Integrated Approach

Journal of Business Ethics, 2013
A steady demand for green products from concerned consumers has led companies to introduce new product lines that match or exceed consumer environmental concerns. Nonetheless, not all the organizations were able to achieve significant returns on their investments in green products. These failures are generally attributed towards companies’ inability to
Ng, C., Butt, Mohsin, Khong, K., Ong, F.
openaire   +2 more sources

The Impact of Green Marketing on Green Brand Equity

International Journal of Business Innovation and Research, 2023
Mohammad Hamdi Al Khasawneh, Shafiq Al Haddad, Shereen AlJarah, Layan Kanaan, Najah Asaad   +4 more
openaire   +1 more source

An Expectancy Model of Green Product Consumption and Green Brand Equity

2017
Drawing from the expectancy theory, this paper proposes a model of green product consumption and green brand equity. Consumers’ green product evaluation results in some expectations regarding their consumptions. These expectations are categorized in material and ethical outcomes and are ensued by the instrumentality effect.
Ramazan H. Arikan, Chuandi Jiang
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The impact of green banking initiatives on green brand equity of banks in India

International Journal of Business Forecasting and Marketing Intelligence, 2020
The purpose of the paper is to investigate the impact of green banking initiatives on green brand equity of banks in India. A conceptual framework is prepared to study the impact of green banking on green brand equity of banks in India. The data is collected from 30 banks (both public and private) and 1,000 banking customers (individual and ...
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Pengaruh Green Brand Image Terhadap Green Brand Equity Yang Dimediasi Oleh Green Satisfaction

Jurnal Akuntansi, Manajemen dan Perbankan Syariah
Tujuan - Green Brand Equity merupakan gambaran merek yang dapat memberikan nilai pada suatu produk untuk bertanggung jawab pada Iingkungan. Penelitian ini dilakukan dengan tujuan untuk mengetahui hubungan antara green brand image dengan green brand equity yang dimediasi oleh green satisfaction pada produk Naavagreen Skincare di Kabupaten Wonosobo ...
M. Trihudiyatmanto, Indah Larasati
openaire   +1 more source

THE EFFECTS OF GREENWASH ON THE GREEN BRAND EQUITY: AN APPLICATION ON CAR BRANDS

2019
Introducing or advertising different brands in the market in a way thatis different from reality by means of green, environmentally friendly, harmlessmeans that it affects the consumer psychologically. This misinformation has anegative effect on the confidence of the companies that act ethically in thisregard, as well as harming the confidence of ...
YILDIZ, Emel, KIRMIZIBİBER, Ahmet
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Green brand equity: a systematic literature review

This paper presents a systematic literature review on Green Brand Equity (GBE), an emerging concept integrating sustainability and environmental responsibility within brand equity frameworks. The review synthesizes findings from 41 academic articles sourced from Web of Science and Scopus, employing a rigorous selection and filtering process.
Magalhães, Pedro Miguel, Saur-Amaral, Irina   +1 more
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The Impact of Greenwash on Green Brand Equity: The Mediating role of Green Brand Image, Green WOM and Green Satisfaction

مؤتة للبحوث والدراسات - سلسلة العلوم الإنسانية والاجتماعية
This research investigates the mediating impact of green brand image (GBI), green WOM (GWOM), and green satisfaction (GS) on green brand equity (GBE). It also examines the effect of greenwash (GW) on GBE. The focus of this research is Jordanian customers who have made green product purchases.
openaire   +1 more source

The Branding of Green Energy : Creating Brand Equity for Green Energy Companies

2016
[Tags] Marketing, Branding, Communication, Energy Market, Green, Renewable, Consumer Behaviour. [Purpose] This study aimed to investigate how Swedish energy companies, that are exclusively offering renewable energy to consumers, can improve their branding and communication to create brand equity, with the purpose to increase consumer demand for the ...
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Association between green brand trust, green brand credibility, green brand equity on perceived value and purchase intention towards green product

International Journal of Business Excellence, 2021
SARGAM BAHL WALIA, HARISH KUMAR
openaire   +1 more source