Results 251 to 260 of about 125,525 (287)

Enhancing green brand equity through environmental reputation: The important of green brand image, green brand trust, and green brand loyalty

Business Strategy and Development, 2023
AbstractWhile previous research have established the advantages of environmental reputation (ER) in the realm of brand development, this article examines the role of ER on the value of green brands in the green food production industry, based on customer perceptions in a newly emerging market, using insights from signal theory and the Hierarchy of ...
Nguyen Khanh Hai Tran
exaly   +2 more sources

The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust

Journal of Business Ethics, 2009
This article proposed four novel constructs – green brand image, green satisfaction, green trust, and green brand equity, and explored the positive relationships between green brand equity and its three drivers – green brand image, green satisfaction, and green trust. The object of this research study was information and electronics products in Taiwan.
Yu-Shan Chen
exaly   +2 more sources

Greening the competitive advantage: antecedents and consequences of green brand equity

Quality and Quantity, 2015
The concept of green brand equity has recently been introduced to business research. Chen (J Bus Ethics 93:307–319, 2010) found green brand equity to be positively influenced by green brand image via green satisfaction and green trust as parallel mediators in an Asian electronic product customer sample.
Magdalena Bekk, Matthias Spörrle, Rudolf Kerschreiter   +2 more
exaly   +2 more sources

Greenwash and green brand equity

2016 Portland International Conference on Management of Engineering and Technology (PICMET), 2016
The study investigates the impact of greenwash on green brand equity and discusses the mediation roles of green brand image and green satisfaction. The research object of this study focuses on Taiwanese consumers that have the experience to purchase information and electronics products in Taiwan.
Yu-Shan Chen, null Wen-Pin Tien, null Yu-I Lee, null Ming-Lun Tsai   +3 more
openaire   +1 more source

Effects of brand knowledge on green trust and green brand equity: multigroup comparisons based on perceived brand greenness and age

Journal of Fashion Marketing and Management: An International Journal, 2023
PurposeThe purpose of this study is to understand how consumers' green trust and green brand equity (GBE) vary by perceived brand greenness and age in the US market from the lens of brand knowledge (brand awareness and brand image).Design/methodology/approachThree multiple-group comparisons of structural equation modeling were used to analyze the data ...
Tracie Tung, Franck Vigneron
openaire   +1 more source

Analyzing antecedents and consequences of multidimensional green brand equity

The Service Industries Journal, 2021
As consumers are paying more attention to environmental issues, many hoteliers are in the process of transforming their businesses to reinforce their promises to achieve sustainability to pursue higher brand equity. In this context, the current research endeavors to test the nomological validity of a newly established multidimensional green brand ...
Ishaq M. I., Di Maria E., Qaiser Danish R.   +2 more
openaire   +3 more sources

Green Brand Equity

International Journal of Marketing, Innovation and Strategy
This paper presents a systematic literature review on Green Brand Equity (GBE), an emerging concept integrating sustainability and environmental responsibility within brand equity frameworks. The review synthesizes findings from 41 academic articles sourced from Web of Science and Scopus, employing a rigorous selection and filtering process.
Magalhães, Pedro Miguel, Saur-Amaral, Irina   +1 more
openaire   +2 more sources

The Influence of Green Brand Image on Green Brand Trust Equity Mediated by Green Trust

Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities, 2020
The effect of Green Brand Image on Green Brand Equity directly or indirectly through Green Trust on Starbucks consumers in Kota Bandung is the aim of this study. As many as 100 respondents used as the population in this study was drawn from Starbucks consumers at Jl. Dipati Ukur No.42 Kota Bandung.
openaire   +1 more source

Pengaruh Green Brand Image Terhadap Green Brand Equity Yang Dimediasi Oleh Green Satisfaction

Jurnal Akuntansi, Manajemen dan Perbankan Syariah
Tujuan - Green Brand Equity merupakan gambaran merek yang dapat memberikan nilai pada suatu produk untuk bertanggung jawab pada Iingkungan. Penelitian ini dilakukan dengan tujuan untuk mengetahui hubungan antara green brand image dengan green brand equity yang dimediasi oleh green satisfaction pada produk Naavagreen Skincare di Kabupaten Wonosobo ...
M. Trihudiyatmanto, Indah Larasati
openaire   +1 more source