Results 251 to 255 of about 1,924 (255)

Brand equity in the Portuguese vinho verde “green wine” market

International Journal of Wine Business Research, 2018
Ana Brochado
exaly  

DETERMINANTS OF GREEN BRAND EQUITY FOR RESTAURANTS IN VIETNAM

Proceedings “The 12th International Conference on Emerging Challenges: SUSTAINABLE STRATEGIES IN THE DATA-DRIVEN ECONOMY”. November 1st – 2 nd, 2024 Thanh Hoa, Vietnam
Luu Thi Minh Ngoc, Truong Thi Hue, Tran Le Huyen Ngoc   +2 more
openaire   +1 more source

Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective

Corporate Social Responsibility and Environmental Management, 2012
exaly  

Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach

Business Strategy and the Environment, 2017
Muhammad Mohsin Butt, Fon Sim Ong, Kok Wei Khong   +2 more
exaly  

The Impact of Exhibition Organizers’ Green Practices on Brand Trust and Brand Equity

Korea Trade Exhibition Review
Hhyun-dae Shin, Bong-seok Kim
openaire   +1 more source