Results 271 to 280 of about 125,525 (287)
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Measuring a multidimensional green brand equity: a tool for entrepreneurship development
British Food Journal, 2021Pedro Cuesta-Valiño +2 more
exaly
Green Brand Equity—Empirical Experience from a Systematic Literature Review
Sustainability, 2021Hanna Górska-Warsewicz, Michal Fabuš
exaly
The effects of green brand equity on green word of mouth: the mediating roles of three green factors
Journal of Business and Industrial Marketing, 2022Changiz Valmohammadi
exaly
2017
Nowadays, the production of environmentally sustainable products is of great importance for social benefit. Because, consciousness and sensitivity of consumers around the world have been increasing and consumers are eager to pay more for environmentally friendly products.
BARAN, Abdulbaki +2 more
openaire +1 more source
Nowadays, the production of environmentally sustainable products is of great importance for social benefit. Because, consciousness and sensitivity of consumers around the world have been increasing and consumers are eager to pay more for environmentally friendly products.
BARAN, Abdulbaki +2 more
openaire +1 more source
Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective
Corporate Social Responsibility and Environmental Management, 2012Won-Moo Hur
exaly
Managing green brand equity: the perspective of perceived risk theory
Quality and Quantity, 2013Ching-Hsun Chang, Yu-Shan Chen
exaly
Effects of restaurant green practices on brand equity formation: Do green practices really matter?
International Journal of Hospitality Management, 2013Young Namkung, Soocheong Jang
exaly