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The Role of Organizational Culture on Green Marketing

, 2020
Title: The Role of Organizational Culture on Green Marketing Level: Final Thesis for Master’s Degree Program Authors: Lucia Gido Chuwa  and Ukpemeobong Usen Ibokette Supervisor: Dr. Daniella Fjellström Examiner: Dr. Maria Fregidou-Malama Date: June 2020   Aim: The aim of this study is to explore the influence of organizational culture on green ...
Chuwa, Lucia, Ibokette, Ukpemeobong
openaire   +2 more sources

Transforming small business ventures for a greener tomorrow: the interplay between green transformational leadership, organizational green culture, and environmental sustainability

Cogent Social Sciences
This study aims to analyze the interplay between green transformational leadership, organizational green culture, and environmental sustainability among small businesses in Tanzania.
Ismail Juma Ismail
doaj   +2 more sources

The role of green innovation on environmental and organizational performance: Moderation of human resource practices and management commitment

Heliyon, 2023
Green innovation is an essential and burning topic for environmental and organizational performance. Therefore, this research aims to examine the effect of green innovation on environmental performance, which leads to organizational performance.
Rizwan Raheem Ahmed, Waqar Akbar, Maria Aijaz, Zahid Ali Channar, Faiz Ahmed, Vishnu Parmar   +5 more
doaj   +1 more source

ECO-WARRIORS IN ACTION: UNRAVELING THE CONNECTION BETWEEN GREEN TRAINING, ENVIRONMENTAL ORGANIZATIONAL CULTURE, AND EMPLOYEE BEHAVIOR IN EGYPT’S HOTEL INDUSTRY [PDF]

Maǧallaẗ Kulliyyaẗ Al-Sīyāḥaẗ wa Al-Fanādiq (Ǧāmiʿaẗ Al-Mansoura)
Considering the difficult challenges facing the hotel sector in terms of hotel employees’ eco-friendly behavior and environmental organizational culture, green training becomes a crucial issue for the hotel industry to address in order to meet employee ...
Eslam Sayed AbdelGhany Yasin, Omar El Sayed Qoura   +1 more
doaj   +1 more source

Greening human resource management and employee commitment toward the environment: An interaction model

Journal of Business Economics and Management, 2019
In response to a greater environmental awareness, organizations are concerned more and more about the “greening” human resource management (GHRM). Although the literature on GHRM has been extending, published studies have paid little attention to the ...
Nhat Tan Pham, Zuzana Tučková, Quyen Phu Thi Phan   +2 more
doaj   +1 more source

Exploring the nexus of green human resource management, leadership and organizational culture on workplace pro-environmental behavior

Humanities & Social Sciences Communications
With the increase in awareness about climate change, preservation of natural resources, and environmental protection, organizations are facing a mounting pressure to adopt environmentally sustainable development strategies.
Huijun Gao, Abdullah Al Mamun, Mohammad Masukujjaman, Qing Yang   +3 more
doaj   +1 more source

Contribution of green culture practices to achieving sustainable performance in Algeria

Journal of Innovations and Sustainability, 2023
Purpose. The study aims to find sustainable solutions that support the performance of organizations, especially oil companies in Algeria, which have a significant impact on the country.
Nadjat Ben Yahia, Fatna Belagra, Tarek Hazerchi   +2 more
doaj   +1 more source

Explaining the Impact of Green Organizational Culture and Green Human Resource Management Practices on Employees' Environmental Performance with the Mediating Role of Green Innovation [PDF]

محیط زیست و توسعه فرابخشی
Introduction: In recent decades, concern for the natural environment has become a critical global issue. The industrial sector, as a key and significant component of the country's economic cycle, has not been immune to the growing social and ...
Sara Mohammadi, Farajallah Rahimi, Mahdie Dastin   +2 more
doaj   +1 more source

Presenting a Model of the Impact of Green Resource Management on Organizational Sustainability with Regard to the Mediating Role of Service Culture and Motivation in the Employees of Sports Organizations in Fars Province, Iran [PDF]

تحقیقات نظام سلامت, 2023
Background: The purpose of this study was to investigate the effect of green human resource management on organizational sustainability with respect to the mediating role of motivation and service culture of employees of sports organizations in Fars ...
Mohsen Naser, Mina Mostahfezian, Jahangir Karimian, Hamid Zahedi   +3 more
doaj  

Developing GREEN Performance Metrics for Wider Firms [PDF]

International Journal of Industrial Engineering and Production Research, 2022
The purpose behind this research work is to develop a GREEN performance metrics for wider firms. The metrics for wider firms is developed by using the nine independent and one dependent variable.
mehwish adeeb
doaj