Results 201 to 210 of about 5,717,437 (307)
Psychology &Marketing, EarlyView.ABSTRACT Despite the proliferation of artificial intelligence (AI) in marketing, consumers often exhibit algorithm discounting—a tendency to evaluate AI‐generated recommendations less favorably than those from humans. Focusing on consumption goals, this study investigates how anthropomorphic AI agents (virtual assistants vs.
Jiayue Huang +4 more
wiley +1 more source
Effects of promotional and preventive framing strategies in AI generated content on neural responses and trust. [PDF]
Sci RepWang X, Alves RR, Hu Q, Chen H.
europepmc +1 more source
Psychology &Marketing, EarlyView.ABSTRACT This study introduces the Paradox of Escapism, exploring how the act of escaping reality can evolve from a short‐term avoidance strategy to a mechanism for self‐regulation and enhanced life satisfaction. Employing five rigorous, multimethod investigations, including qualitative interviews and sentiment analysis (Study 1), Structural Equation ...
Thamiris Magalhães de Sousa +3 more
wiley +1 more source
Conducting Luxury Research: Methodological Foundations and Standards
Psychology &Marketing, EarlyView.ABSTRACT The field of luxury research has grown rapidly in recent years, corresponding to the economic importance of the luxury industry. Despite this, the luxury field lacks established methodological foundations for rigorous luxury research. This is particularly problematic as a core tenet of luxury research is that luxury differs from other sectors ...
Jonas Holmqvist +3 more
wiley +1 more source
When tasty becomes threatening: a neurobehavioral perspective on subjective food preferences in eating disorders. [PDF]
Front PsycholMundorf A +4 more
europepmc +1 more source
The Physical, Emotional, and Autonomous Anthropomorphism of Service Chatbots
Psychology &Marketing, EarlyView.ABSTRACT Prior research on chatbot anthropomorphism has often treated it as a unidimensional construct, producing inconsistent findings regarding how human‐like design cues shape user responses. This study conceptualizes anthropomorphism as a multidimensional higher‐order perception comprising three distinct forms of anthropomorphic attribution ...
Yangjuan Hu, Fulya Acikgoz, Shubin Yu
wiley +1 more source
Mesocorticolimbic Dopamine-Reward Tract Alterations and the 'Dark Side' of Methamphetamine Addiction. [PDF]
Addict BiolRoy RJ +3 more
europepmc +1 more source
How Personal Pronouns Shape Persuasion
Psychology &Marketing, EarlyView.ABSTRACT Communication often involves personal pronouns. Consumers, for example, frequently say “I love this restaurant” or “you'll enjoy those shoes.” How do first‐person (e.g., I) and second‐person (e.g., you) singular pronouns shape persuasion? Are communicators correct about which ones are more effective?
Wenyan Yin, Jonah Berger, Yanliu Huang
wiley +1 more source
User acceptance of telerehabilitation in Germany: a structural equation modeling approach based on the UTAUT2 model. [PDF]
Front Digit HealthStampa S, Razum O, Dockweiler C.
europepmc +1 more source
Psychology &Marketing, EarlyView.ABSTRACT AI agents are typically deployed with gender cues that match traditional role expectations, such as female voices or avatars in assistive and support roles, because stereotype‐congruent designs enhance consumer adoption, trust, and engagement. However, prior research suggests that this practice risks entrenching occupational gender stereotypes
Marius Claudy +4 more
wiley +1 more source