Results 211 to 220 of about 5,717,437 (307)

When Bad Feels Better: How Negative Online Brand Engagement Transforms Into Consumer Happiness

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Brands are increasingly prioritizing consumer happiness alongside profit, yet research offers limited guidance on fostering this in negative consumer‐brand contexts. Drawing on the broaden‐and‐build theory, this work models consumer pathways from anti‐consumption and disidentification to negative cognition and affection, to constructive and ...
Xinyu Dong   +2 more
wiley   +1 more source

The Long and Short of It: A Warmth‐Based Explanation of the Effects of Brand Name Length on Brand Equity

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Despite a consensus that shorter (vs. longer) brand names positively influence consumer mindset metrics, the mechanisms driving this influence remain unclear, as does the effect of brand name length on brands' financial performance. This article helps fill these literature gaps.
Ammara Mahmood, Jonathan Luffarelli
wiley   +1 more source

A Dissociation Between Recognition and Hedonic Value in Caloric and Non-caloric Carbonated Soft Drinks. [PDF]

open access: yesFront Psychol, 2016
Delogu F   +6 more
europepmc   +1 more source

Longitudinal Changes in Subjective Well‐Being and Loneliness in Parkinson's Disease and Focal/Segmental Craniocervical Dystonia

open access: yesMovement Disorders Clinical Practice, EarlyView.
Abstract Background The longitudinal changes of subjective well‐being (SWB) in Parkinson's disease (PD) and focal/segmental craniocervical dystonia (FSCD) are poorly understood. Methods Fifty‐three people with PD and 41 with FSCD completed questionnaires assessing various aspects of SWB (subjective happiness, hope, meaning in life, life satisfaction ...
Suzette Shahmoon   +5 more
wiley   +1 more source

Apathy in Lewy Body Disorders: A Position Paper

open access: yesMovement Disorders, EarlyView.
Abstract Apathy is one of the most prevalent and disabling non‐motor symptoms in Parkinson's disease (PD) and dementia with Lewy bodies (DLB), collectively referred to as Lewy body disorders (LBDs). It is associated with reduced quality of life, accelerated cognitive decline, increased caregiver burden, and poorer functional outcomes, yet remains ...
Jaime Kulisevsky   +12 more
wiley   +1 more source

Home - About - Disclaimer - Privacy