Pengaruh Sales Promotion, Hedonic Browsing, dan Impulse Buying Tendency terhadap Impulse Buying Pelanggan E-Commerce Shopee [PDF]
Sains Manajemen, 2022 Abstrak: Penelitian ini bertujuan untuk menyelidiki pengaruh sales promotion, hedonic browsing, dan impulse buying tendency terhadap impulse buying pada pelanggan E-Commerce Shopee di Indonesia.
Martina Rahmawati Masitoh +2 more
doaj +4 more sources
PENGARUH PERSONALITY DAN SHOP ENJOYMENT TERHADAP IMPULSE BUYING BEHAVIOR YANG DIMEDIASI IMPULSE BUYING TENDENCY [PDF]
E-Jurnal Manajemen, 2018 Meningkatnya pertumbuhan ekonomi serta kebutuhan konsumen menyebabkan masyarakat khususnya di Denpasar mulai beralih berbelanja dari pasar tradisional ke toko ritel modern yang menawarkan konsep one stop shopping.
AA Istri Sandya Kharisma +1 more
doaj +3 more sources
PENGARUH STORE ENVIRONMENT DAN IMPULSE BUYING TENDENCY TERHADAP URGE TO BUY IMPULSIVELY DAN IMPULSE BUYING BEHAVIOUR [PDF]
E-Jurnal Manajemen, 2016 Penelitian ini bertujuan untuk mengetahui perbandingan perilaku impulse buying yang dilakukan pada pelanggan Mall Bali Galeria dan Beachwalk. Sampel dalam penelitian ini berjumlah 200 orang yang diambil dengan menggunakan teknik purposive sampling ...
I Gst. Bgs. Ag. Andira Eka Pradana +1 more
doaj +3 more sources
PERAN EMOSI POSITIF MEMEDIASI PENGARUH FASHION INVOLVEMENT DAN HEDONIC CONSUMPTION TENDENCY TERHADAP IMPULSE BUYING [PDF]
E-Jurnal Manajemen, 2018 Tujuan penelitian ini adalah untuk menguji pengaruh fashion involvement dan hedonic consumption tendency terhadap emosi positif, pengaruh fashion involvement, hedonic consumption tendency dan emosi positif terhadap impulse buying, dan peran emosi ...
Ida Ayu Diksita Kinasih, I Made Jatra
doaj +2 more sources
European Journal of Management Issues, 2022 Purpose: This study focuses on identifying aspects that can influence the behavior of consumers who make purchases at thematic cafes in Malang. This study uses a thematic store atmosphere as an independent variable, impulse buying behavior as a ...
Vanessa Natalisa Palilingan +2 more
doaj +3 more sources
Impulsive Buying Tendency: Elaboration Likelihood Model Perspective
Jurnal Aplikasi ManajemenThe increasing percentage of e-commerce users each year, accompanied by the growing convenience of online shopping, is considered to have led to the phenomenon of impulse buying tendency, especially in the context of e-commerce usage.
Leonard Junio Wibisono +5 more
doaj +2 more sources
Determining the Role of Influencers’ Marketing Initiatives on Fast Fashion Industry Sustainability: The Mediating Role of Purchase Intention [PDF]
Frontiers in Psychology, 2022 Celebrity influence plays a significant role in fostering the consumers’ impulse buying tendency and purchase intention. In the modern advertising era, the celebrity endorsement characteristics have driven the firms’ promotion campaigns, stimulating ...
Mengmeng Liu
doaj +2 more sources
Impulse buying behavior during livestreaming: Moderating effects of scarcity persuasion and price perception [PDF]
HeliyonThis research aimed to identify the factors that influence impulse buying behavior during livestreaming and advance the existing literature based on a proposed conceptual framework grounded in the stimulus-organism-response (S–O-R) model.
Zhitan Feng +4 more
doaj +2 more sources
Journal the Winners, 2015 This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with ...
Jessica Novia
doaj +2 more sources
Exploring the associations between early maladaptive schemas and impulsive and compulsive buying tendencies. [PDF]
Front Psychiatry, 2023 The main purpose of this preliminary study was to investigate a potential relationship between early maladaptive schemas (EMSs) and impulsive and compulsive buying tendencies in a sample of young adults (college students). This research adds to the cognitive perspective of consumer behavior that the cognitive schemas putatively associated with early ...
Rocha S +6 more
europepmc +6 more sources