Results 11 to 20 of about 2,416 (284)
An Empirical Study of Online Impulsive Buying Behavior
Environment-Behaviour Proceedings Journal, 2022 Using the SOR model, this study examines the effect of Online Review, Shopping Enjoyment, Impulse Buying Tendency, and Perceived Acquisition Value on online impulsive buying behaviour among the millennial generation. Data was collected through online questionnaires using the convenience sample method.
Nurul Aqilah Mhd Yusak +2 more
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Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA), 2023 Tujuan penelitian ini adalah untuk menganalisis Pengaruh Situational Factors dan Impulse Buying Tendency Terhadap Impulse Buying Behavior Dengan Urge to Buy Impulively Sebagai Variabel Mediasi Pada Konsumen Trio Mall Kebumen. Responden pada penelitian ini adalah Pelanggan Pasar Trio Mall Kebumen yang berjumlah 100 orang.
Rizky Alifah Nuraini, Sulis Riptiono
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Dataset on online impulsive buying behavior of buy now pay later users and non-buy now pay later users in Indonesia using the stimulus-organism-response model. [PDF]
Data BriefJuita V, Pujani V, Rahim R, Rahayu R.
europepmc +2 more sources
FACTORS INFLUENCE IMPULSIVE BUYING BEHAVIOR
Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie, 2023 Impulse buying is an unplanned purchase made during the purchasing process due to internal or external triggers. For nearly 100 years, researchers have been interested in studying impulse buying behavior and have attempted to explain the significance of impulse purchase behavior in recent years.
Urandelger Gantulga +1 more
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The Impact of Big Five Personality towards Impulsive Buying Behavior
IJEBD (International Journal of Entrepreneurship and Business Development), 2022 Purpose: This research aims to determine which type of The Big Five Personality impacted the impulsive buying behavior of TnT Rajut’s customers.
Firda Deviyana Rizki +3 more
doaj +1 more source
Modeling the significance of advertising values on online impulse buying behavior
Humanities & Social Sciences Communications, 2023 Growth in online impulsive buying and digital advertising have drawn the attention of researchers in developed countries, but it is still in its early stages, especially in China.
Zhitan Feng +3 more
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Regulasi Diri dan Pembelian Impulsif Remaja Akhir Penggemar K-Pop dalam Membeli Merchandise K-Pop
Guidena, 2023 Impulse buying is irrational buying behavior because it is less able to make careful consideration before buying, which is supported by a strong desire from within without thinking about its use.
Erly Marcella Padji +1 more
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Impulsive Buying Behavior on Online Shopping
International Journal of Psychosocial Rehabilitation, 2020 M. Lokesh
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Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2023 The study identifies factors of product packaging color that affect the impulse buying behavior of consumers through mediating variables such as Arousal, Impulsion, and Unplanned buying.
Nguyễn Nhật Đình Duy +1 more
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Impulsive Behaviors in Patients With Pathological Buying
Journal of Behavioral Addictions, 2016 Aim To investigate impulsive behaviors in pathological buying (PB). Methods The study included three groups matched for age and gender: treatment seeking outpatients with PB (PB+), treatment seeking psychiatric inpatients without PB (PB−), and a healthy control group (HC).
Zander, Heike +4 more
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