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FACTORS INFLUENCE IMPULSIVE BUYING BEHAVIOR
Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie, 2023 Impulse buying is an unplanned purchase made during the purchasing process due to internal or external triggers. For nearly 100 years, researchers have been interested in studying impulse buying behavior and have attempted to explain the significance of impulse purchase behavior in recent years.
Urandelger Gantulga +1 more
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Tazkiya Journal of Psychology, 2023 Impulsive buying behavior has increased alongside the growth of digital transactions and technological advancements that simplify purchasing. Psychological studies have scientifically demonstrated that e-commerce website design and enjoyable online ...
Ivana Sheruly +1 more
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The Impact of Big Five Personality towards Impulsive Buying Behavior
IJEBD (International Journal of Entrepreneurship and Business Development), 2022 Purpose: This research aims to determine which type of The Big Five Personality impacted the impulsive buying behavior of TnT Rajut’s customers.
Firda Deviyana Rizki +3 more
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Modeling the significance of advertising values on online impulse buying behavior
Humanities & Social Sciences Communications, 2023 Growth in online impulsive buying and digital advertising have drawn the attention of researchers in developed countries, but it is still in its early stages, especially in China.
Zhitan Feng +3 more
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Pengaruh Fashion Involvement Dan Shopping Lifestyle Terhadap Impulsive Buying Mahasiswa Politeknik Negeri Batam [PDF]
, 2018 This research aims to find out how the influence of Fashion Involvement and Shopping Lifestyle in Impulsive Buying of student of Batam State Polytechnic, to find out how far these both of variable affect consumer behavior in Impulsive Buying.
Hidayat, R. (Rahmat) +1 more
core +2 more sources
Impulsive Behaviors in Patients With Pathological Buying
Journal of Behavioral Addictions, 2016 Aim To investigate impulsive behaviors in pathological buying (PB). Methods The study included three groups matched for age and gender: treatment seeking outpatients with PB (PB+), treatment seeking psychiatric inpatients without PB (PB−), and a healthy control group (HC).
Zander, Heike +4 more
openaire +5 more sources
Understanding Impulsive Buying Behavior in Marketplace
Journal of Social Science Studies (JOS3), 2021 In the world, especially in Indonesia, e-commerce as a trading system using internet media has developed rapidly. Marketplaces such as Shopee, Blibli, Lazada, Tokopedia, Bukalapak, and others have contributed to improving online shopping behavior in Indonesia. Online trading transactions are also increasing and becoming a trend in society.
Didit Darmawan, John Gatheru
openaire +1 more source
Regulasi Diri dan Pembelian Impulsif Remaja Akhir Penggemar K-Pop dalam Membeli Merchandise K-Pop
Guidena, 2023 Impulse buying is irrational buying behavior because it is less able to make careful consideration before buying, which is supported by a strong desire from within without thinking about its use.
Erly Marcella Padji +1 more
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Self-congruence, brand attachment and compulsive buying [PDF]
, 2019 Compulsive buying refers to a phenomenon that promotes excessive consumerism which may hurt the brands' reputation in the long run. This study examines the influence of actual and ideal self-congruence on brand attachment and two dimensions of compulsive
Ekinci, Yuksel +2 more
core +2 more sources
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2023 The study identifies factors of product packaging color that affect the impulse buying behavior of consumers through mediating variables such as Arousal, Impulsion, and Unplanned buying.
Nguyễn Nhật Đình Duy +1 more
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