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Understanding Impulsive Buying Behavior in Marketplace
Journal of Social Science Studies (JOS3), 2021 In the world, especially in Indonesia, e-commerce as a trading system using internet media has developed rapidly. Marketplaces such as Shopee, Blibli, Lazada, Tokopedia, Bukalapak, and others have contributed to improving online shopping behavior in Indonesia. Online trading transactions are also increasing and becoming a trend in society.
Didit Darmawan, John Gatheru
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The Impact of Personal Traits of the Consumers on their Impulsive Buying Behavior of Pakistan
iRASD Journal of Management, 2019 Impulsive buying is considered most idiosyncratic and persistence phenomena of consumer lifestyle and also get the intentions of the consumers nowadays. Thus, the aim of the current study is to examine the role of personal traits of the consumer such as ...
Abdul Rauf +2 more
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Consumers' Impulse Buying Behavior: Structured Systematic Literature Review
International Journal of Management, Accounting and Economics, 2021 To be successful in business the marketers must have understanding of how consumers behave on every occasion during an implicit or explicit need for a product. The knowledge of consumer behavior involves both the physical, mental and emotional process is helpful and worthwhile for the marketing institutions to recognize how the buyer thinks, feels, and
Alemu, Melaku, Shimels Zewdie
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The impact of psychological pricing and sales promotion activities on impulse purchases of clothing in retail stores: Research on consumer behavior in Serbia and Bosnia and Herzegovina [PDF]
Marketing (Beograd. 1991), 2022 The impact of psychological pricing and sales promotion activities on impulse purchases of clothing in retail stores: research on consumer behavior in Serbia and Bosnia and Herzegovina The aim of this research was to determine the relationship between ...
Matanović Jelena +2 more
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Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 2022 This study aims to test whether financial literacy, which is one of the most studied topics in behavioral finance in recent years, affects compulsive and impulsive buying behavior.
Mehmet Ali Paylan, Yusuf Bahadır Kavas
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Impulse Buying Behaviors on the Internet [PDF]
SSRN Electronic Journal, 2006 With the increase in online shopping by consumers, impulse buying on the Internet becomes a quite common buying behavior. Based on the Beatty and Ferrell's (1998) model of impulse buying, this study proposes and empirically testes a model to explain impulse buying behaviors on the Internet.
Kwon Jung, Clement Lim
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Impulse Buying Behavior of Retail Consumers
Jurnal Akuntansi, Manajemen dan Ekonomi, 2017 Retail competition in Indonesia is increasingly competitive after an international retail policy can take place in Indonesia directly. The real impact, international retail dominance over national (local) retail is increasingly seen, especially seen based on sales turnover. The competition requires the right strategy.
Wiyono Wiyono +2 more
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Impulse Buying Behavior on Modern Retail
Udayana Journal of Social Sciences and Humanities (UJoSSH), 2018 Retail business has a rapid development, especially in Indonesia. It is indicated by the increasing number of traditional retail business which begins to fix itself into a modern retail business or an independent modern retail business. The increased number of modern retail pushes the competition of the business world to the next level, so it requires ...
Ni Made Rastini, I Nyoman Nurcaya
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NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR
Gadjah Mada International Journal of Business, 2003 Prior research has presented the moderating role of normative evaluations in the relationship between the impulsive buying trait and consumers’ buying behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflectively and immediately can be perceived as a factor which describes buying impulsiveness.
Negara, Danes Jaya +1 more
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Telematics and Informatics ReportsImpulsive buying behavior is crucial for understanding the psychological dynamics of consumer purchasing in the online marketplace. Identifying antecedents and moderating factors is vital to comprehensively understanding impulsive buying behavior.
Shu-Chin Huang +3 more
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