The Influence of Personality, Shop Enjoyment, and Impulsive Buying Tendency on Impulsive Buying Behavior in Transmart Ngagel Surabaya [PDF]
IJEBD (International Journal of Entrepreneurship and Business Development), 2020 Purpose: This study aims to analyse the correlation between personality, shop enjoyment, impulsive buying tendency and impulsive buying behaviour statistically. Design/methodology/approach: This study is a quantitative study.
Dian Savitri, Nurul Aini, Joko Suyono
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Online Impulsive Buying Behaviour: A Systematic Review [PDF]
Colombo Business JournalThe study aims to identify influential factors affecting online impulsive buying behaviour through a systematic review following PRISMA guidelines. A total of 29 studies addressing online impulsive buying behaviour were included.
Shailendra Kumar +2 more
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Female self-gifts buying behaviour: impulse purchase and product involvement [PDF]
, 2015 This research examines the effect of product involvement on impulse buying behaviour for self-gifts. An experiment based on a factorial design was conducted among 152 females. Product involvement and self-gift giving context were manipulated by using two
Kemp, L. +5 more
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Impulsive Buying Behaviour of Omani Women in Apparel Industry [PDF]
European Journal of Business and Management, 2023 Human behaviour is always based on impulses towards buying and purchase decisions, it is much observed, extensively researched but still not fully explained.
Amir, Faiza +3 more
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Antecedents of impulse buying behaviour in generation z
Iqtishaduna: Jurnal Ilmiah Ekonomi KitaPurpose – This study aims to determine how impulse buying behaviour is influenced by customer reviews and influencer credibility, using trust as a mediating factor in the purchase of skintific products by generation z in Bali province. Method – An online
Ni Km Tri Sukma Sagitarini +1 more
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Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2022 This study was conducted to understand impulsive buying behaviour based on gender (male and female) during the pandemic. The study used a survey in the Greater Bandung area (Bandung City, Cimahiy City, Bandung Regency and West Bandung Regency) using ...
Nanda Ravenska, Pepi Zulvia
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Determinants of Impulsive Buying Behaviour in Social Commerce: A Stimulus–Organism–Response Framework Perspective [PDF]
The Retail and Marketing Review, 2021 Impulsive buying has been an area of interest in the marketing discipline for years. Impulsive buying behaviour has both positive and negative outcomes, in the sense that retailers usually exploit consumers’ impulsiveness to increase their profits ...
ME Moses, A Nkoyi , Prof F van der Walt
doaj
Impulsive Buying Tendecy: The Role of Cognitive Factors, Personality Traits and Affect
Yaşam Becerileri Psikoloji Dergisi, 2022 Impulsive buying is considered to be an emotional and unplanned decision-making behaviour. Because this type of purchasing rate has fairly increased in recent years, examining the determinants of impulsive buying is important to understand which ...
Hatice KAFADAR, Selin YILMAZ
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The influence of media on impulsive buying in the era of the COVID-19 pandemic
Business, Management and Economics Engineering, 2022 Purpose – With the appearance of COVID-19, epidemiological measures were implemented which significantly changed the customer behaviour. Media became an important source of information.
Zrinka Blažević Bognar +1 more
doaj +1 more source
Exploring the Pathways to Digital Education: The Roles of Satisfaction with Learning and Impulsive Behavior as Predictors of Openness and Attitude towards Digital Applications [PDF]
Educaţia 21, 2023 The present research aims to investigate the impact of satisfaction with learning, risk-taking behavior, impulsive buying behavior, attitudes, and openness toward adopting new applications, on 296 respondents.
Alexandru-Filip Popovici +3 more
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