Results 31 to 40 of about 16,756 (276)
Impulse buying behaviour: an online-offline comparative and the impact of social media [PDF]
Spanish Journal of Marketing-ESIC, 2018 Purpose - This paper aims to explore the phenomenon of impulse buying in the fashion industry. The online and offline channels are compared to determine which is perceived as leading to more impulsive buying.
Laura Aragoncillo, Carlos Orus
doaj +1 more source
Compulsive buying and credit card misuse among credit card holders: the roles of self-esteem, materialism, impulsive buying and budget constraint [PDF]
, 2014 Purpose: This study aims to examine the factors that influence credit card misuse among working adults in Klang Valley, Malaysia. The relationship among self-esteem, materialism, impulsive buying, budget constraint, compulsive buying and credit card ...
Alam, Syed Shah +3 more
core +1 more source
European Research on Management and Business Economics, 2018 The main aim of this research was to examine the effect of intrinsic attributes on impulsive buying behaviour among young consumers. Both exploratory and descriptive designs were employed to study the problem in holistic manner.
Dr. Shakeel Ahmad Sofi +1 more
doaj +1 more source
Consumer Decision Making Styles: A Multi-Country Investigation [PDF]
, 1996 Argues that profiling consumer decision-making styles has importance to marketers, advertisers and consumer affairs specialists, but developing an approach to quantify such profiles has been problematic.
Durvasula, Srinivas +2 more
core +3 more sources
Impulse buying behaviour at the retail checkout: an investigation of select antecedents
Business: Theory and Practice, 2021 The remarkable growth of the Indian retail landscape over the last decade is reflected in the proliferation of supermarkets, departmental stores and hypermarkets in India.
Vinish Pallikkara +3 more
doaj +1 more source
RETHINKING IMPULSE BUYING BEHAVIOUR: EVIDENCE FROM GENERATION Y CONSUMERS
EMC Review - Časopis za ekonomiju - APEIRON, 2018 The continued and rapid advancement of information and communications technology has considerably shaped the overall behaviour of Generation Y consumers, also known as the Millennial Generation. In that context, the objective of this paper was to examinedifferences between different types of impulse buyingbehaviour and online environmental cues ...
Vojvodić, Katija +2 more
openaire +3 more sources
Psychological pressure and changes in food consumption: the effect of COVID-19 crisis
Heliyon, 2021 In this paper, we investigate the short-term and long-term effects of the COVID-19 emergency on consumers' decision of changing dietary habit. We used a certified dataset reporting information about 456 Italian consumers during the lockdown in the first ...
Carlo Russo +4 more
doaj +1 more source
Higher Education: a once-in-a-lifetime purchase [PDF]
, 2020 Purpose - Drawing on infrequent purchase and university selection literature, this study aims to make theoretical contributions to the identification and comprehension of the ‘once-in-a-lifetime purchase’ (OILP) phenomenon.
Balmer, John +2 more
core +1 more source
A STUDY OF PLANNED IMPULSIVE BUYING ON CONSUMERS IN INDONESIA [PDF]
, 2014 Marketing process in a company will be successful if they can understand the unique character of their consumers. Unique characteristic of Indonesian consumer who unplanned and who have unplanned spending pattern became such opportunities for the company
Diana , Aqmala, Naili , Farida
core
The Politics of Framing the Student Problem: Inquiries Into Australian Civics Education, 2006–2024
Australian Journal of Social Issues, EarlyView.ABSTRACT Recurring debates about civics, the kinds of history that should, and should not, be taught in school, and ‘standards debates’ about the ‘basics’ typically follow on the heels of recurring moral panics about the ‘declining’ state of ‘our’ education system.
Patrick O'Keeffe +2 more
wiley +1 more source