Results 1 to 10 of about 188,753 (201)

Optimizing Workflow for Cone Beam Computed Tomography-Based Online Adaptive Radiation Therapy Toward Reduced Physician Involvement [PDF]

open access: yesAdvances in Radiation Oncology
Purpose: To evaluate the impact of an optimized online adaptive radiation therapy workflow on physician involvement. Methods and Materials: Data from a prospective phase 2 trial involving 34 prostate cancer patients treated with cone beam computed ...
Goda Kalinauskaite, MD   +8 more
doaj   +2 more sources

MODEL PERILAKU KEPUTUSAN PEMBELIAN PRODUK BERBASIS AGEN: FENOMENA PENGARUH MEDIA SOSIAL

open access: yesJurnal Riset Manajemen Sains Indonesia, 2021
Influencer media sosial dalam pemasaran digital telah menjadi fenomena baru karena mereka dapat menggantikan peran influencer tradisional. Namun, diskusi tentang fenomena ini masih kurang jelas dalam literatur akademis sejauh pengetahuan kita ...
Ambara Purusottama
doaj   +1 more source

Impact of Thin-Ideals in Influencer Posts Promoting Healthy vs. Unhealthy Foods on Tweens’ Healthy Food Choice Behavior

open access: yesFrontiers in Psychology, 2022
The current study examines how social media influencers can be deployed to promote healthy food choice behavior among tweens. In particular, we investigated whether tweens’ healthy food choice behavior can be stimulated by using a thin-ideal influencer ...
Steffi De Jans   +3 more
doaj   +1 more source

The Matrix of Authenticity in Influencer Cultures

open access: yesCultural Science, 2023
This brief retrospect on the matrix of authenticity in Influencer cultures considers the ‘What’, the ‘How’, and the ‘So What’ of being authentic online.
Abidin Crystal
doaj   +1 more source

What influences influence?

open access: yesInteraction Studies. Social Behaviour and Communication in Biological and Artificial Systems, 2021
Abstract This special issue addresses how aspects of the communicative situation influence how influential persuasive utterances (or other strategies of influence) are in their contexts of use. Specifically, we study the effects of interactional, speaker-, addressee- and channel-related factors and of the interpersonal relationship ...
Kerstin Fischer, Jaap Ham
openaire   +1 more source

Influencer Marketing as Emerging Promotional Tool in Modern Era and Opportunities to Uprising Sales

open access: yesInternational Journal of Emerging Research in Engineering, Science, and Management, 2022
The increasing impact of social media for big brands nowadays are preferring influencer marketing over the traditional marketing techniques. Influencer advertising is a methodology that recognizes influential individuals on social media who impact a ...
A. B. Mishra   +2 more
doaj   +1 more source

Serious Leisure:Menelisik Profesi Travel Influencer

open access: yesJurnal Kawistara, 2021
Seiring perjalanan pertumbuhan peran media digital, travel influencer menjadi sektor pariwisata yang semakin penting. Mereka merupakan orang yang berpengaruh dalam kegiatan promosi destinasi dan produk-produk wisata.
Saepulloh Saepulloh   +2 more
doaj   +1 more source

Effect of Influencer Marketing and Green Marketing on Brand Awareness of Traditional Culinary SMEs in West Java

open access: yesJurnal Ilmu Sosial dan Humaniora, 2023
The brand awareness of traditional culinary Small Medium Enterprises (SMEs) in West Java can arise from green marketing initiatives triggered by influencer marketing and company commitment.
Asep Muhamad Ramdan   +3 more
doaj   +1 more source

Siluetele juridice din influencer marketing//Legal Silhouettes in Influencer Marketing

open access: yesAnalele Ştiinţifice ale Universităţii "Al.I. Cuza" din Iaşi. Ştiinţe Juridice, 2022
Influencer marketing has recently become the best marketing strategy, widely embraced, from local professionals to multinational companies advertising and building brand awareness online.
Aura Elena Amironesei
doaj   +1 more source

The effects of influencer marketing on overall brand equity through brand awareness and customer brand engagement [PDF]

open access: yesInternational Journal of Data and Network Science, 2022
This paper focuses on five-star hotels in Jordan to investigate the impact of influencer marketing on overall brand equity. The mediating role played by brand awareness and customer brand engagement between influencer marketing and overall brand
Hussam Ali, Omar Mohammad Ali Alquda
doaj   +1 more source

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