Results 11 to 20 of about 188,852 (300)
Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [PDF]
مدیریت بازرگانی, 2022 Objective In recent years, due to the increase in the use of influencers to introduce and promote products and services for companies, influencer marketing has been widely considered as an important and effective advertising tool. On the other hand, with
Meysam Shirkhodaie +4 more
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Southeast Asian Business Review, 2023 The aims of this study to see whether there is an effect of product-influencer congruence on influencer credibility and attitude toward advertising and how it impacts purchase intention. This study examines the suitability of Avoskin Your Skin Bae Shield
Nadia Ramadhani Nugroho Putri +1 more
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Journal of the European Economic Association, 2022 Abstract In the context of stochastic choice, we introduce an individual decision model that admits a cardinal notion of peer influence. The model presumes that individual choice is not only determined by idiosyncratic evaluations of alternatives but also by the influence of the observed behavior of others.
Chambers, Christopher +2 more
openaire +3 more sources
Studying Diffusion of Viral Content at Dyadic Level [PDF]
, 2014 Diffusion of information and viral content, social contagion and influence are still topics of broad evaluation. As theory explaining the role of influentials moves slightly to reduce their importance in the propagation of viral content, authors of the ...
Ciuberek, Sylwia +4 more
core +1 more source
Consumer Perception Research on Online Influencer Marketing: A Review of Key Findings and Implication [PDF]
Ovidius University Annals: Economic Sciences Series, 2023 Online influencer marketing has emerged as a popular strategy for brands to engage with consumers and promote their products or services. Understanding consumer perceptions of influencer-driven content is crucial for marketers to effectively leverage ...
Ingrid Georgeta Apostol +1 more
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Emily Hund. The influencer industry: The quest for authenticity on social media
Studies in Communication Sciences, 2023 The Influencer Industry: The Quest for Authenticity on Social Media, written by American media researcher Emily Hund, takes the reader on a scouting expedition into the U. S. influencer industry.
Nils S. Borchers
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I Wish I Could Be Like Her/Him! How Self-Congruence Stimulates a Desire to Mimic
Journal of Theoretical and Applied Electronic Commerce Research, 2021 Influencer marketing acquires customers who follow their favorite celebrities, who have shared beliefs and opinions. This research explores the self-motives and influencer-related factors that lead to influencer congruence.
Li Xiao +4 more
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Customer Review, Influencer Endorsement, and Purchase Intention: The Moderating Role of Brand Image
Shirkah, 2023 Investigating the increasing prominence of influencer endorsements and customer reviews represents a crucial and compelling area of research. Influencer endorsement and customer reviews can influence a customer's purchasing interest in a product.
Dedi Iskamto +1 more
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Investigations of Interests that are Induced by Remarkers and their Remarks for Item Advertisements Based on Influencer\u27s Recommendation [PDF]
, 2019 In order to sell items of a genre that each user is not interested in, their latent interests of the genre have to be induced. Therefore, we focus on "Influencer," who is the person that has a large impact on a user\u27s behaviors, and research a ...
ARASAWA Komei, HATTORI Shun, KUDO Yasuo
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Detecting Real-World Influence Through Twitter [PDF]
, 2015 In this paper, we investigate the issue of detecting the real-life influence of people based on their Twitter account. We propose an overview of common Twitter features used to characterize such accounts and their activity, and show that these are ...
Cossu, Jean-Valère +2 more
core +4 more sources