Results 21 to 30 of about 188,852 (300)

Creating the Technopolis: High-Technology Development in Austin, Texas [PDF]

, 1989
New institutional alliances, driven by the rapid increase in and diversity of new technologies, are altering the strategy and tactics of economic development.
Gibson, David V., Kozmetsky, George, Smilor, Raymond W.   +2 more
core   +1 more source

Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions

BMC Public Health, 2020
Background Most studies on social influencer marketing techniques have focused on the promotion of unhealthy foods whereas little is known about the promotion of healthier foods.
Frans Folkvord, Elze Roes, Kirsten Bevelander   +2 more
doaj   +1 more source

Effects of Time Horizons on Influence Maximization in the Voter Dynamics

, 2018
In this paper we analyze influence maximization in the voter model with an active strategic and a passive influencing party in non-stationary settings. We thus explore the dependence of optimal influence allocation on the time horizons of the strategic ...
Brede, Markus, Restocchi, Valerio, Stein, Sebastian   +2 more
core   +1 more source

When Does the Influencer Matter? [PDF]

, 2020
The purpose of this research is to identify what factors contribute to the effectiveness of social media influencers’ posts. The first phase of this project studied people’s initial feelings towards social media influencers using a focus group.
Tivnan, Ashley
core   +1 more source

The Nexus of Influencers and Purchase Intention: Does Consumer Brand Co-Creation Behavior Matter?

Journal of Theoretical and Applied Electronic Commerce Research
The advancement of social media has led to the rise of influencers who are powerful in shaping consumer purchasing behavior. While influencer attributes play a role in shaping consumer behavior, little attention has been paid to the interplay of the ...
Jerum William Kilumile, Li Zuo
doaj   +1 more source

Is the use of influencer marketing and brand community effective for enhancing awareness of a new brand? [PDF]

Innovative Marketing
Influencer marketing and brand community have been popularly used as one powerful marketing strategy to enhance brand awareness. This study aims to find out how and to what extent influencer marketing and brand community affect brand awareness in a ...
Asnan Furinto, Mohammad Ichsan, Metta Phannadhika, Sherly Angelika   +3 more
doaj   +1 more source

Theories for influencer identification in complex networks

, 2018
In social and biological systems, the structural heterogeneity of interaction networks gives rise to the emergence of a small set of influential nodes, or influencers, in a series of dynamical processes.
A Guggiola, A Zeng, Alfredo Braunstein, B Min, B Min, B Viswanath, D Kempe, D Liben-Nowell, D Rybski, D Stauffer, D. Centola, DJ Watts, DJ Watts, Duncan S. Callaway, Ed Bullmore, EM Rogers, F Altarelli, F Morone, F Morone, F Morone, F Radicchi, G Lawyer, G Sabidussi, GL Nemhauser, H Kwak, HW Hethcote, J Kleinberg, J Leskovec, J Leskovec, JG Restrepo, K Klemm, K Roth, KI Hashimoto, L Katz, L Lü, L Lü, L Lü, L Muchnik, L. K. Gallos, Linton C. Freeman, M Kitsak, M Mézard, M Ramos, M Richardson, ME Newman, ME Newman, MS Granovetter, N. Eagle, Phillip Bonacich, R Pastor-Satorras, R Pastor-Satorras, Reuven Cohen, RM Karp, Réka Albert, S Luo, S Mugisha, S Pei, S Pei, S Pei, S Pei, S Pei, S Tang, S Yan, S Yan, SB Seidman, SD Reis, Sergey Brin, Sergey V. Buldyrev, T Martin, W Li, X Teng, X Teng, Y Hu, Y Liu, Y Liu   +74 more
core   +1 more source

Fantasised and fantastical Nordic imaginaries: Contextualising Nordic life vlogs by East Asian YouTube vloggers

Nordic Journal of Media Studies
Nordic life vlogs are a popular genre among avid watchers of YouTube influencers across East Asia. The vlogs showcase “a slice of life” content, documenting the simple living, daily routines, beautiful landscapes, cultural festivals, and everyday norms ...
Lee Jin, Abidin Crystal
doaj   +1 more source

Sosyal Medyada Yükselen Bir Trend: Influencer Pazarlama Üzerine Kavramsal Bir Değerlendirme

Pamukkale Üniversitesi İşletme Araştırmaları Dergisi, 2020
Dijitalleşme ve internetin artan kullanımı nedeniyle, giderek daha fazla insan birbirleriyle iletişim kurmak için sosyal medyayı kullanmaktadır. Günümüzde 3,6 milyardan fazla kişi tarafından kullanılan sosyal medyanın popülerliği, işletmeleri ürün ve ...
Yasemin Gedik
doaj   +1 more source

Communication and Language Profiles of Children Treated for Posterior Fossa Brain Tumors

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Cognitive and language deficits are frequently reported sequelae of posterior fossa brain tumors (PFBT). Typically, delayed onset impedes prompt assessment and early intervention. This has devastating implications for quality of life.
Zara Sved, Meghan Hesse, Jennie Cusiter, Annabel Webb, Kimberley Docking   +4 more
wiley   +1 more source