Results 11 to 20 of about 24,487 (307)
Relationship between Advertising Disclosure, Influencer Credibility and Purchase Intention
Journal of Risk and Financial Management, 2022 Understanding influencer credibility and online advertising and explaining its implications is the basis for analyzing customer purchase behavior. Novelties in digital marketing are visible in the growth of advertising through digital platforms using micro-influencers, compared to the former trend of using celebrities in creating brand awareness with ...
Vesna Sesar +2 more
openaire +4 more sources
Influencer marketing effectiveness: giving competence, receiving credibility
Journal of Travel & Tourism MarketingFernanda Polli Leite +2 more
openaire +3 more sources
Factors influencing content credibility in Facebook’s news feed [PDF]
Human-Intelligent Systems Integration, 2021 AbstractThis study reports an exploratory inquiry into the problematic phenomenon of fake news on Facebook, aiming at providing an inside view on how users in the United Kingdom (UK) value the credibility of news posts on Facebook in a post-Brexit era.
Sonia Sousa, Neil Bates
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Consumer Perception Research on Online Influencer Marketing: A Review of Key Findings and Implication [PDF]
Ovidius University Annals: Economic Sciences Series, 2023 Online influencer marketing has emerged as a popular strategy for brands to engage with consumers and promote their products or services. Understanding consumer perceptions of influencer-driven content is crucial for marketers to effectively leverage ...
Ingrid Georgeta Apostol +1 more
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Anteseden Urge To Buy Implusively pada Iklan Beauty Influencer [PDF]
, 2023 Penelitian ini bertujuan untuk menguji dan menganalisa pengaruh personal branding, credibility influencer, dan attitude toward influencer ads berpengaruh positif terhadap urge to buy implusively.
Kristaung, Robert +2 more
core +2 more sources
When Does the Influencer Matter? [PDF]
, 2020 The purpose of this research is to identify what factors contribute to the effectiveness of social media influencers’ posts. The first phase of this project studied people’s initial feelings towards social media influencers using a focus group.
Tivnan, Ashley
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Gender as an Influencer of Online Health Information-Seeking and Evaluation Behavior [PDF]
, 2015 This article contributes to the growing body of research that explores the significance of context in health information behavior. Specifically, through the lens of trust judgments, it demonstrates that gender is a determinant of the information ...
Johnson, F., Rowley, J., Sbaffi, L.
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Trust dynamics of virtual influencers: Exploring their influence on fashion purchase decisions [PDF]
Innovative MarketingType of the article: Research Article AbstractThis study seeks to investigate the role of an influencer’s credibility, personality congruence, and engagement on consumer trust and the role of such trust on purchasing propensity in the global fashion ...
Suchita Jha +2 more
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How Influencer Credibility and Advertising Disclosure affects Purchase Intention [PDF]
, 2022 In recent years there has been a significant increase in digital advertising through influencers being active on many social media platforms. Budgets for influencer marketing rise yearly, and the return on investment from influencer marketing is higher ...
Hunjet, Anica +2 more
core +2 more sources
Credibility of digital influencers on YouTube and Instagram [PDF]
International Journal of Internet Marketing and Advertising, 2021 This study explores the phenomenon and influence of beauty influencers on Instagram and YouTube through the analysis of top micro-celebrity profiles and surveys with the followers. YouTube was identified as the most influential for those aged 18–21 and less powerful for older target group, suggesting beauty reference group influence decreases as the ...
Djafarova, Elmira, Matson, Natasha
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