Results 261 to 270 of about 24,487 (307)

Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post

Journal of Global Fashion Marketing, 2020
Despite the increasing interest in celebrity influencers as a marketing communication tool, much remains to be explored to understand how influencer credibility combined with brand credibility affe...
Susanna Lee, Eunice Kim
openaire   +3 more sources

Credible Influencers

Journal of Media Psychology, 2021
Abstract. Influencers are semi-professional microcelebrities on social media platforms such as YouTube, often sponsored by brands to promote lifestyle products to followers. Influencers navigate opposing tensions of their authenticity and relatability with their carefully crafted personas and commercial interests.
Benjamin K. Johnson   +9 more
openaire   +1 more source

Review of Malaysian Social Media Influencers Credibility

Idealogy Journal, 2023
This review study delves into the self-promotion strategies of social media platforms, particularly focusing on the realm of influencer’s criteria that are credible for the Malaysia market. The primary objective of this research is to enlighten marketers about existing Influencer’s Criteria guidelines with insights into effectively identifying credible
Nur Anis Atira Norazman   +4 more
openaire   +1 more source

Factors that Influence Mock Jurors’ Perceptions of Child Credibility

Journal of Child Sexual Abuse, 2022
Child sexual abuse (CSA) remains a significant societal problem; however, few CSA cases are actually brought to trial. The cases that do proceed to trial typically involve little evidence, therefore, it is imperative that legal professionals become more aware of possible factors that may contribute to jurors' perceptions of child complainants and in ...
Alissa Anderson Call, Twila Wingrove
openaire   +2 more sources

How does the radio spokesperson’s voice influence credibility?

Communications, 2017
AbstractIn radio, spokesperson credibility is a resource that can improve the effectiveness of a message, and its analysis requires the study of how voice qualities influence the listener. The aims of this study are to design and test the suitability of a scale of radio spokesperson credibility, and to analyse the effect of the phonoaesthetic function –
Martín-Santana, Josefa D.   +2 more
openaire   +2 more sources

How business can influence government credibility

Journal of Business Ethics, 1982
The business community has failed to act on a fundamental given: a healthy political system is essential to a healthy economic system. A competitive economic system requires a competitive political system. Good citizens — motivated and informed — make effective leadership possible.
openaire   +1 more source

The influence of prosody on politicians’ credibility

Journal of Applied Linguistics and Professional Practice, 2014
Prosody is an important feature in communication, and the way a speaker uses the various elements of prosody in public speaking may affect listeners’ perceptions and thus the speaker's credibility. This paper explores this topic in relation to speeches made in English by three politicians representing their countries’ 2020 Olympic bids at the 125th ...
Emma Rodero, Lluís Mas, María Blanco
openaire   +1 more source

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