Results 271 to 280 of about 145,258 (308)

“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy

Journal of Business Research, 2021
Eugene Cheng-Xi Aw, Stephanie Hui-Wen Chuah   +1 more
exaly  

Influences and Influencers

2023
openaire   +1 more source

Identifying influencers on social media

International Journal of Information Management, 2021
Paul Harrigan, Timothy M Daly, Kristof Coussement   +2 more
exaly  

“I want to be as trendy as influencers” – how “fear of missing out” leads to buying intention for products endorsed by social media influencers

Journal of Research in Interactive Marketing, 2022
Thi Cam Tu Dinh, Yoonjae Lee
exaly  

Pup-ularity contest: The advertising practices of popular animal influencers on Instagram

Technological Forecasting and Social Change, 2022
Jenna Jacobson, Jaigris Hodson, Robert Mittelman   +2 more
exaly  

Pharmaceutical Influence?

The Nurse Practitioner, 2003
Sarah, Sidiqi, Marilyn, Edmunds
openaire   +2 more sources

Investigating negative reviews and detecting negative influencers in Yelp through a multi-dimensional social network based model

International Journal of Information Management, 2021
Enrico Corradini, Antonino Nocera, Domenico Ursino   +2 more
exaly  

Environmental Influences

2019
Nick van Dam, Jos Marcus
openaire   +1 more source

The influence of 'influencer marketing' on YouTube influencers

International Journal of Internet Marketing and Advertising, 2021
Fulya Acikgoz, Sebnem Burnaz
openaire   +1 more source

Social media influencers and consumer engagement: A review and future research agenda

International Journal of Consumer Studies, 2023
Kaushal Kishore
exaly