Results 91 to 100 of about 3,168,326 (100)

Research on Brand Value Evaluation Based on Interbrand Model in the Era of Big Data—Taking Anta as an Example

Industrial Engineering and Innovation Management, 2023
exaly  

Research methodology: What the clinician should know

Ca-A Cancer Journal for Clinicians, 1975
Lawrence Garfinkel, L Garfinkel
exaly  

Determining Interbrand Substitutability through Survey Measurement of Consumer Preference Structures

Journal of Marketing Research, 1991
Randolph E Bucklin, V Srinivasan
exaly  

@Brand to @Brand: The Role of Interbrand Communications in Consumer Evaluations of Interbrand Products—An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2017
exaly  

Brand to Brand: Consumer Evaluations of Spillover Effects in Interbrand Communications

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2016
exaly  

Advertising and Interbrand competition: A New Zealand replication of a western European study

New Zealand Economic Papers, 1985
exaly  

Brand Equity Valuation: an Optimized Interbrand Model which is Based on the Consumer Perspective

Advances in intelligent systems research, 2013
exaly  

Interbrand Choice, Strategy, and Bilateral Market Power

Southern Economic Journal, 1978
exaly  

‘The future of brands: 25 visions (Interbrand)’

Journal of Brand Management, 2000
exaly  

7. Vertical Restraints: Interbrand Competition

2002
exaly