Results 81 to 90 of about 3,168,326 (100)

A Brand for the Nation of Latvia

, 2003
Hall, Michael, Hildreth, Jeremy et al, Frasher, Spencer   +2 more
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The Midas touch of branding: banks' brand value, intellectual capital and the optimization of the Interbrand methodology

Journal of Intellectual Capital, 2021
PurposeThe aim of this paper is to show how a bank's brand value is quantitatively assessed using the Interbrand methodology, taking into account the specifics of the banking market. Therefore, the objective of this paper is to review the ways in which brands contribute to the higher market value of banks by strengthening intellectual capital (IC), as ...
Boban Melovic, Marina Dabic, Milica Vukčević   +2 more
exaly   +4 more sources

Brand value creation: Analysis of the Interbrand-Business Week brand value rankings

Marketing Letters, 2006
Brand value has become an important corporate performance metric, as can be observed from the close following of the annual Top 100 Brand Values ranked by brand consultancy firm Interbrand and reported in Business Week.
Singfat CHU, Hean Tat Keh
exaly   +2 more sources

On intrabrand and interbrand competition: The strategic role of fees and royalties

European Economic Review, 2002
We examine oligopolistic markets with both intrabrand and interbrand competition. We characterize equilibrium contracts involving a royalty (or wholesale price) and a fee when each upstream firm contracts with multiple downstream firms. Royalties control
Nikolaos Vettas, Kamal Saggi
exaly   +1 more source

Mitigating the negative effect of intrabrand clustering: the role of interbrand clustering and firm size

Journal of Brand Management, 2022
Moeen Naseer Butt
exaly  

Brand Valuation of the Russian Bank: Interbrand Model

Lecture Notes in Networks and Systems, 2022
Uliana Blinova, Nadezhda Rozhkova, Darya Rozhkova   +2 more
exaly  

Illuminant metameric effects on interbrand and intrabrand color differences of direct composite resins

Journal of Prosthetic Dentistry, 2022
Nick Polychronakis, Ivo Krejci, Gregory Polyzois   +2 more
exaly  

Strategic and institutional sustainability: corporate social responsibility, brand value, and Interbrand listing

Journal of Product and Brand Management, 2017
Maretno A Harjoto
exaly  

Brand equity trend analysis for top auto brands on Interbrand’s 20-year longitudinal data

2022
Shabir Ahmad, Kamran Siddiqui
exaly  

GTE Sylvania and Interbrand Competition as the Primary Concern of Antitrust Law

Review of Industrial Organization, 2017
Stephen Martin, John Scott
exaly