Results 11 to 20 of about 10,367 (258)
Internal customer satisfaction improvement with QFD technique
Business Process Management Journal, 2016 Purpose– The purpose of this paper is to employ quality function deployment (QFD) method for translating internal customer needs and expectations into appropriate service specifications to perform existing process assessments in relation to quality characteristics for increasing internal customer satisfaction.Design/methodology/approach– The ...
Camgöz-Akdağ, Hatice +3 more
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Analisis Kepuasan Pelanggan Produk Abon Ikan di UMKM Babonsenyum dengan Metode SERVQUAL dan SWOT
Jurnal Serambi Engineering, 2023 This study aims to analyze customer satisfaction as a foundation in designing marketing strategies for shredded fish products in Babonsenyum MSMEs.
Abdurrahman Juret +2 more
doaj +1 more source
PEMASARAN INTERNAL DAN KUALITAS PELAYANAN TERHADAP KEPUASAN MAHASISWA STIE SAKTI ALAM KERINCI
Jurnal Benefita, 2017 Internal marketing that properly done would have an impact on service quality, which furthercould increase customer satisfaction and customer loyalty. The aim of this research was to determine how much influence application internal marketing and service
Indra Budaya
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Internal marketing and salespeople's out-of-role behaviour: The mediating role of job satisfaction
European Research on Management and Business Economics, 2023 This study examines the effect of internal marketing (IM) on salespeople's in-role and out-of-role behaviours and how these behaviours affect customer satisfaction and sales performance.
Ho-Taek Yi +2 more
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JKBM (Jurnal Konsep Bisnis dan Manajemen), 2017 This study aimed to analyze the influence of internal organizational relations and employee-customer relationship to job satisfaction through empowerment of employees.
Winda Ardiani, Rizky Putra
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Examining the Influence of Store Environment in Hedonic and Utilitarian Shopping
Administrative Sciences, 2021 Much of the literature on the attractiveness and pleasantness of retail stores has focused on the critical influence of store atmosphere or ambient attributes, which influence customer satisfaction and store choice.
Cristina Calvo-Porral +1 more
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Jurnal Ekonomi dan Bisnis, 2016 The aim of this research is to investigate the implication of internal marketing and internal service quality effectivity towards internal customer satisfaction in Tourism Industry in Yogyakarta Special Territory.
Jumadi Jumadi
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Frontiers in Psychology, 2022 Digital transformation of traditional enterprises can better develop new customer relationships and help mitigate the business risk of their over-reliance on single-customer relationships.
Laihui Liu, Suxia An, Xiangyu Liu
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International Journal of Distributed Sensor Networks, 2015 Human resource capability is valuable, rare, irreplaceable, and difficult to imitate; therefore, it is crucial for creating sustainable competitive advantages.
Huan-Ming Chuang +2 more
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Development of Internal Marketing with Dynamic Systems Approach in Utilities (Case Study: Wuhan Fiberglass International Technology Company) [PDF]
تحقیقات کاربردی علوم جغرافیایی, 2022 Previous research has acknowledged the importance of human resources in service companies by influencing the end customer and has shown that if internal marketing succeeds, external marketing will also develop, but describing this development is beyond ...
Alireza Mirzaei Qatarollar +2 more
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