Exploring the influences of internal branding on employees' brand promise delivery: Implications for strenthening the customer-brand relationships [PDF]
, 2008 Internal branding is increasingly seen as a doctrine to ensure employees' delivery of the brand promise by shaping employees' brand attitudes and behaviours.
Evanschitzky, H +6 more
core +1 more source
Improving the Management Process through IT&C for Increasing the Customer Satisfaction Level in Health Care Sector [PDF]
Management and Economics Review, 2019 In order to become Client-oriented, an organization needs to improve each service and to align the business processes with its customer satisfaction strategy. Customer oriented means to place the client satisfaction at the core of the business decisions.
Darko SHULESKI +3 more
doaj +1 more source
A Structural Analysis of Loyalty in Professional Baseball:
Maketingu rebyu, 2021 In this study, the causal structure of loyalty formation in sport relationship marketing was analyzed to gain insights into long-term competitive advantage.
Erika Tanaka
doaj +1 more source
International Journal of Distributed Sensor Networks, 2015 Human resource capability is valuable, rare, irreplaceable, and difficult to imitate; therefore, it is crucial for creating sustainable competitive advantages.
Huan-Ming Chuang +2 more
doaj +1 more source
Internal branding : an enabler of employees' brand-supporting behaviours [PDF]
, 2008 The purpose of this paper is to understand the internal branding process from the employees' perspective; it will empirically assess the relationship between internal branding and employees' delivery of the brand promise as well as the relationships ...
Punjaisri, K. +8 more
core +1 more source
Why service recovery fails : tensions among customer, employee, and process perspectives [PDF]
, 2009 Purpose - The keys to effective service recovery are familiar to many throughout industry and academia. Nevertheless, overall customer satisfaction after a failure has not improved, and many managers claim their organizations cannot respond to and fix ...
Stefan Michel +5 more
core +1 more source
The effect of customer relationship management on customer satisfaction performance in the hotel industry in Jordan [PDF]
Innovative MarketingDespite extensive research and practice in the topic of customer relationship management (CRM), the hotel industry still lacks clarity on the effect of CRM on customer satisfaction performance.
Abdulrahman Al-Kharabsheh
doaj +1 more source
Implementation of HR management functions: A quality-analysis
Al-Ishlah: Jurnal Pendidikan, 2022 This study aims to analyze the practice of Human Resource (HR) management functions in Madrasah Aliyah Negeri (MAN) Yogyakarta III from a quality perspective.
Wahyudin Noor, Juhji Juhji
doaj +1 more source
Developing a conceptual model for the internal data source to measure customer satisfaction [PDF]
, 2006 Traditional CSM approach is performed at certain frequencies. The gap between such events can be termed as a ‘blind period’, because customer satisfaction is left unobserved and unmanaged.
Brinkman, WP, Eldabi, T, Al-Mutawa, T
core
Agribusiness, EarlyView.Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin +1 more
wiley +1 more source