Cogent Business & Management, 2021 This study explores how internal marketing influences employees’ perceived ability to deliver service quality in the conventional banking industry in Oman.
Leigh de Bruin +2 more
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PLoS ONE, 2023 With the concept of "healthy lifestyle" deeply rooted in people's minds, the sports service industry is thriving, which has resulted in intense competition. The sports service industry must improve its service quality to be competitive.
Shi Qi Xu +4 more
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A Study on the Satisfaction of the Employees in the Internal Customer Relationship Management
Gaziantep Üniversitesi Sosyal Bilimler Dergisi, 2008 In this study, the factors that affect the satisfaction of the workers in the Internal Customer Relationship Management (IntCRM) in a X manufacturing-industry operation that has a leading role in the white-goods sector in Turkey are studied.
Yavuz Demirel
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Innovative approaches to assessing the level of internal customer satisfaction [PDF]
Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет, 2020 In the article the concept of internal customer satisfaction is considered. The assessment of such an indicator is quite new, but very relevant for Ukrainian management. It helps to assess the level of cooperation between departments, to see the problems
Riabtseva O.E., Masiuk N.O.
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The effects of supply chain information integration on organizational performance in food small industry [PDF]
Management Science Letters, 2019 This study aims to examine the effect of supply chain information integration consisting of internal and exter-nal Information Integration on organizational performance, which consists of customer satisfaction, supply chain performance, and financial ...
Sambudi Hamali +3 more
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DOES INTERNAL MARKETING CONTRIBUTE TO CUSTOMER SATISFACTION?
Jurnal Aplikasi Manajemen, 2020 This study used a quantitative approach to measure the extent to which the implementation of aspects of Internal Marketing can increase job satisfaction of PNM Ulamm Gorontalo employees and their impact on customer satisfaction.
Andi Juanna, Agus Hakri Bokingo
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Dimensions that characterize loyalty of internal customers in health services
Revista Información Científica, 2023 Introduction: satisfaction of internal members of any organization, in particular those which provide medical services, is of a great interest and importance when it comes to achieve high levels of satisfaction and, therefore, loyalty of both patients ...
Ingrid Helga Steffanell-De León +3 more
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The impact of internal service quality in tourist restaurants on marketing performance, internal customer commitment as a moderating variable: A study on a sample of seafood restaurants in Amman-Jordan [PDF]
المجلة العلمیة لکلیة السیاحة والفنادق جامعة الأسکندریة, 2016 The purpose of this study is to reveal the extent of the impact of internal service quality on marketing performance, as well as the importance of internal customer commitment and its interaction with internal service quality and whether this interaction
Mahed Ouda, Asaad Hammad
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Analisis Kepuasan Pelanggan Produk Abon Ikan di UMKM Babonsenyum dengan Metode SERVQUAL dan SWOT
Jurnal Serambi Engineering, 2023 This study aims to analyze customer satisfaction as a foundation in designing marketing strategies for shredded fish products in Babonsenyum MSMEs.
Abdurrahman Juret +2 more
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Internal marketing and salespeople's out-of-role behaviour: The mediating role of job satisfaction
European Research on Management and Business Economics, 2023 This study examines the effect of internal marketing (IM) on salespeople's in-role and out-of-role behaviours and how these behaviours affect customer satisfaction and sales performance.
Ho-Taek Yi +2 more
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