Results 201 to 210 of about 1,504 (260)

Key elements and theoretical logic of live streaming e-commerce marketing discourse: An analysis based on grounded theory. [PDF]

PLoS One
Miao H, Yin Y, Zhao Y, Gao Q.
europepmc   +1 more source

Knowledge Management and AI‐Driven Green Practices for Sustainable Performance

Business Strategy and the Environment, EarlyView.
ABSTRACT Organizations increasingly face strategic pressure to translate sustainability‐oriented knowledge and digital transformation initiatives into measurable environmental and organizational outcomes. In response, this study investigates how green knowledge management (GKM) contributes to sustainable business performance through the organizational ...
Hafiz Mudassir Rehman, Sofiane Laradi, Sandra Moffett, Amina Elfekair   +3 more
wiley   +1 more source

Corrigendum to "Investigating switching intention of e-commerce live streaming users" [Heliyon Volume 8, Issue 10, October 2022, Article e11145]. [PDF]

Heliyon
Ye D, Liu F, Cho D, Jia Z.
europepmc   +1 more source

A study of text classification algorithms for live-streaming e-commerce comments based on improved BERT model. [PDF]

PLoS One
Zhou R, Shen Q, Kong H.
europepmc   +1 more source

Why do users stay? Emotional vs. functional attachment in pan-entertainment live streaming platforms. [PDF]

Front Psychol
Zhang S, Ji T, Liang K, Wei L, Pan Y.
europepmc   +1 more source

The impact of travel live streaming on tourists' travel intention on the spot. [PDF]

PLoS One
Zhang Z, Qin M, Li Z, Zhu H.
europepmc   +1 more source

The Influence of the Information Richness of Interfaces on Consumers' Purchase Intention: The Sequential Mediating Effects of Cognitive Load, Mental Imagery, and Flow Experience. [PDF]

Behav Sci (Basel)
Guo J, Zhao Y, Zhang W, Lu K, Feng X, Xia T.   +5 more
europepmc   +1 more source

The interactive effect of affectionate nicknames and streamer type on streamer attitude in E-commerce live streaming: the mediating role of psychological closeness. [PDF]

Front Psychol
Liu Y, Liu M.
europepmc   +1 more source

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Channel Choice in Live Streaming Commerce

SSRN Electronic Journal, 2023
Live streaming has significantly transformed the landscape of both offline and online retail operations. This article explores the optimal timing and circumstances under which a firm with a specific product should launch a live streaming channel, and if so, whether it should use third-party streaming, self-run streaming, or a combination of both.
Yina Li, Yu Ning, Weiguo Fan, Ajay Kumar, Fei Ye   +4 more
openaire   +2 more sources