Results 211 to 220 of about 1,504 (260)
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Live streaming commerce: a compulsive buying perspective
Management Decision, 2023PurposeLive streaming commerce becomes increasingly popular, and some special shopping behaviors existing in traditional e-commerce also emerge in this new context. The current research mainly focuses on determinants of compulsive buying in live streaming commerce by taking fear of missing out (FOMO) and social influence into account.Design/methodology/
Ying Sun, Zheshi Bao
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The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce
Production and Operations Management, 2022Live-streaming commerce, a combination of live streaming and e-commerce on social media platforms, has been a huge phenomenon over the past few years. Recently, the lucky draw (also known as sweepstakes) stands out as one of the most popular promotion innovations for traffic acquisition in live-streaming commerce.
Wenchang Zhang +3 more
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Proliferation in live streaming commerce, and key opinion leader selection
Electronic Commerce Research, 2022Live streaming commerce is emerging as one new business model in e-commerce, with an influx of key opinion leaders (KOLs) flushing into the business as live streamers. Prior literature has noticed the improved communication channels and product differentiation of the live streaming commerce, but how will the proliferation of live streaming commerce ...
Wenjing Lyu, Ye Qi, Jin Liu 0021
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Identify the effect of government regulations on the live streaming e-commerce
Industrial Management & Data Systems, 2023PurposeOn December 20, 2021, Viya, a social media influencer (SMI) with the largest number of followers in China, was exposed for having evaded RMB 643 million in taxes during 2019 and 2020. Consequently, she was fined a total of RMB 1.341 billion by the tax authorities.
Minghuan Shou, Jie Yu 0002, Ruinan Dai
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The role of social context in live streaming commerce – an interpersonal perspective
Asia Pacific Journal of Marketing and LogisticsPurpose In the dynamic arena of live streaming commerce, the influence of other viewers has surged to the forefront, marking a significant component of the social context. This study ventures into the interpersonal dynamics within live streaming commerce by delving into the effects of two factors – social ...
Jia Ding, Yijing Wang, Daniel Laufer
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Understanding the Role of Live Streamers in Live-Streaming E-Commerce
SSRN Electronic Journal, 2022Hailiang Chen, Yifan Dou, Yongbo Xiao
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THE ROLE OF LANGUAGE IN E-COMMERCE LIVE STREAMING
RSUH/RGGU Bulletin. "Literary Theory. Linguistics. Cultural Studies" SeriesE-commerce refers to commercial trade activities conducted through the internet, so the first key point about the concept of e-commerce is that it must be done through the internet or information technology, and the second key point is to engage in commercial activities. Although there may be differences in the understanding or definition of e-commerce
Elena V. Korshuk, Meng YiYi
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Live Streaming Commerce: Malaysian Consumers’ Purchase Intention on Live Streaming Media
International Journal of Business and Technology ManagementThe way people buy things and advertise them has changed because of new and improved technology. Most Malaysians now use online shopping to buy things from websites like Shopee or Lazada. E-commerce has changed over time and now includes social media e-commerce and live streaming commerce.
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Streamer Dynamics in Live Streaming Commerce
SSRN Electronic Journal, 2023Honglong Wang +3 more
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A RESEARCH ON TIKTOK LIVE STREAM COMMERCE IN MALAYSIA
Jurnal Komunikasi Borneo (JKoB)The growth of e-commerce in this era of globalization has evolved from conventional e-commerce to live stream commerce. Now, the two technological frontiers, which are artificial intelligence (AI) and virtual reality (VR), have also been introduced to the market in order to let users have more immersive and interactive experiences.
null Teoh Jie Ning +1 more
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