Results 231 to 240 of about 1,504 (260)

Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective

Information and Management, 2021
Zhenjiao Chen
exaly  

Tourism e-commerce live streaming: Identifying and testing a value-based marketing framework from the live streamer perspective

Tourism Management, 2022
Jiangchi Zhang, Chaowu Xie, Songshan Huang   +2 more
exaly  

Characteristics and roles of streamers in e-commerce live streaming

Service Industries Journal, 2022
Xiaodong Li, Chaoying Huang
exaly  

Understanding customers’ stickiness of live streaming commerce platforms: an empirical study based on modified e-commerce system success model

Asia Pacific Journal of Marketing and Logistics, 2023
Yan Zhu
exaly  

The impact of live streaming on competitive e-commerce

Electronic Commerce Research
Yucheng Xin, Tijun Fan, Yang Song 0025, Wenyue Zheng   +3 more
openaire   +1 more source

Understanding the role of live streamers in live-streaming e-commerce

Electronic Commerce Research and Applications, 2023
Hailiang Chen, Yifan Dou
exaly  

Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi

Internet Research, 2021
Jinxuan Lu, Ling Ma, Lingyun Guo
exaly  

Optimal selling format considering price discount strategy in live-streaming commerce

European Journal of Operational Research, 2023
Guojun Ji, Tianyu Fu, Shuhao Li
exaly  

Deliberate shortage in live-streaming commerce

Omega
Kaili Li, Song Yao, Yongjian Li, Fangcheng Tang, Zhongbin Wang   +4 more
openaire   +1 more source

The role of live streaming in building consumer trust and engagement with social commerce sellers

Journal of Business Research, 2020
Apiradee Wongkitrungrueng, Nuttapol Assarut   +1 more
exaly