Results 241 to 250 of about 1,504 (260)

Developing and Validating a Live Streaming Social Commerce Success Model

Journal of Computer Information Systems, 2023
Guan-Yu Lin, Meng-Xuan Lee, Yi-Shun Wang
openaire   +1 more source

How do you say it matters? A multimodal analytics framework for product return prediction in live streaming e-commerce

Decision Support Systems, 2023
Zhan Yang, Runyu Chen
exaly  

ChatLsc: Agents for Live Streaming Commerce

Chengjie Dai, Ke Fang, Pufeng Hua, Wai Kin (Victor) Chan   +3 more
openaire   +1 more source

The impact of live streaming commerce on consumer behavior

2023
openaire   +1 more source

How live streaming influences purchase intentions in social commerce: An IT affordance perspective

Electronic Commerce Research and Applications, 2019
Yuan Sun, Xiaotong Li, Yuan Sun
exaly  

A 2020 perspective on “How live streaming influences purchase intentions in social commerce: An IT affordance perspective”

Electronic Commerce Research and Applications, 2020
Yuan Sun, Xiaotong Li, Yuan Sun
exaly  

Bargaining in Live Streaming Commerce with Online Celebrity

SSRN Electronic Journal
Qianqian Chen, Shouchang Chen, Lin Liu, Yi Yang, Chun Dong   +4 more
openaire   +1 more source

Streamer’s Effort Allocation in Live Streaming Commerce

15th International Conference on Logistics and Systems Engineering (ICLSE 2025)
ZHANG Jie, WANG Weiqiang
openaire   +1 more source

“Positive Energy” E-Commerce Live Streaming: A Study on the Value Transmission and Guidance Mechanism in Live Streaming E-Commerce

E-Commerce Letters
openaire   +1 more source

Boosting e-commerce sales with live streaming: the power of barrages

Electronic Commerce Research
Jie Zhao 0006, Jie Zhou, Peng Wu 0010, Kun Liang   +3 more
openaire   +1 more source