Results 221 to 230 of about 1,504 (260)

Is E-Commerce Live Streaming a Panacea For Digital Marketing? Power States Affecting the Preference for E-Commerce Live Streaming

SSRN Electronic Journal, 2022
Jianan Li, Xiaotong Jin, Taiyang Zhao, Liying Zhou   +3 more
openaire   +1 more source

Pricing Strategy Within the Live Streaming Commerce Supply Chain

International Journal of Bifurcation and Chaos
In order to investigate the impact of hybrid sales models (the coexistence of direct, agency, and resale formats) on product pricing and the market within the live streaming commerce supply chain, this paper constructs a Stackelberg discrete dynamic model consisting of a single merchant, a single agent streamer, and a single resale streamer.
Fengjie Xie, Yujing Guo
openaire   +1 more source

A Study on the Parasocial Interaction of Live Streaming Commerce Consumers -Focused on the Taobao Live Streaming-

Korean-Chinese Social Science Studies, 2021
Lei Yang, Hyun Jung Park
openaire   +1 more source

The interaction between the anchor and customers in live-streaming E-commerce

Industrial Management & Data Systems
PurposeLive-streaming e-commerce is becoming a new way for many consumers to shop. During the live broadcast process, the interaction between anchors and customers plays a decisive role on consumers' purchasing decisions. This study aims to explore how two types of interaction between the anchor and the customers (i.e.
Aihui Chen, Yaning Chen, Ruohan Li, Yaobin Lu   +3 more
openaire   +1 more source

Elements of Trust Building on Live Streaming Commerce

SSRN Electronic Journal, 2022
Panagiotis Stamolampros, Dimitrios Dousios, Zhuofan Li   +2 more
openaire   +1 more source

Consumer Trust Repair in Live Streaming Commerce

Academy of Management Proceedings, 2023
Qiushi Wang, Ping Han, Shuwei Hao
openaire   +1 more source

PERILAKU IMPULSIVE BUYING PADA LIVE STREAMING COMMERCE

BBM (Buletin Bisnis & Manajemen)
Abstrak Shopee memiliki berbagai macam fitur yang menarik bagi pengguna salah satunya yaitu Live Streaming. Live streaming atau siaran langsung adalah sebuah komunikasi real-time antara streamer atau host dengan pengguna. Perilaku impulsif juga disebabkan dengan adanya potongan harga yang diberikan oleh penjual.
Atik Lusia, Ari Susanti, Rikah Rikah, Arif Farida   +3 more
openaire   +1 more source

How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective

Computers in Human Behavior, 2022
Mingli Zhang, Yu Wang, Yafei Liu
exaly  

The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms

International Journal of Information Management, 2021
Jinxuan Lu, Kai Kang, Lingyun Guo
exaly  

Strategic product showcasing mode of E-commerce live streaming

Journal of Retailing and Consumer Services, 2023
Baogui Xin, Lei Xie
exaly