Results 251 to 260 of about 1,504 (260)

Operation strategy in an E‐commerce platform supply chain: whether and how to introduce live streaming services?

International Transactions in Operational Research
Zhi Liu, Haoran Chen
exaly  

Live Streaming E-commerce in Southeast Asia

Runqi Ma, Qi Huang, Renjie Sun, Huiying Zhu, Lihua Deng, Han Zhao, Pengji Wang   +6 more
openaire   +1 more source

Live Streaming Commerce: A Review and Research Agenda

Journal of Computer Information Systems
Weng Marc Lim, Jun-Hwa Cheah, Xin Jean Lim   +2 more
exaly  

An Examination of Issues in Live Streaming E-Commerce

E-Commerce Letters
openaire   +1 more source

Problems and Solutions in Live-Streaming E-Commerce

E-Commerce Letters
openaire   +1 more source

Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce

Journal of Retailing and Consumer Services
Yujie Zheng, Meiling Xu
exaly  

Live Streaming E-commerce Marketing Discourse

openaire   +1 more source

Linguistic Strategies for Sales Promotion in Live Streaming Commerce

duxin cao, jinglu wang
openaire   +1 more source

Live Commerce: Understanding How Live Streaming Influences Sales and Reviews.

Lixia Hu, Qingfei Ming
openaire   +1 more source

The Sales Impact of Storytelling in Live Streaming E-Commerce.

Yunhui Wang, Junming Liu, Yulin Fang
openaire   +1 more source