Results 61 to 70 of about 290 (110)

PERAN NILAI UTILITARIAN DAN HEDONIS TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN MINUMAN PROBIOTIK

Jurnal Manajemen & Agribisnis, 2016
The rising standard of living and welfare of the community influences the food consuming pattern. This is signified by an increase in demand for probiotics as a functional beverage. This study aims to analyze the role of utilitarian and hedonic attitudes
Imam Santoso
doaj   +1 more source

Pengaruh Bauran Pemasaran (Produk, Harga, Tempat dan Promosi) Terhadap Kepuasan Pelanggan Berubah Menjadi Loyalitas Pelanggan Pada Coldplay Juice Soji

Habitat, 2018
Produk minuman Coldplay Juice SOJI merupakan produk minuman yang baru dikalangan konsumen, permasalahan yang terjadi yakni tingkat bertahannya suatu produk baru yang hanya sebentar, dikarenakan kurangnya loyalitas konsumen terhadap suatu produk baru ...
Ita Purnama Sari, Ratya Anindita, Putri Budi Setyowati   +2 more
doaj   +1 more source

Strategi Marketing Mix terhadap Loyalitas Konsumen

Widya Balina
Salah satu elemen penting dalam mempengaruhi suatu usaha adalah marketing mix (bauran pemasaran), sehingga sangat penting untuk diterapkan guna meningkatkan volume penjualan. Penelitian ini ditujukan untuk mengetahui usaha tomoro coffee melakukan penerapan bauran pemasaran (marketing mix) dengan menggunakan produk (product), harga (price), tempat ...
Pupung Purnamasari, Maharani Dwi Astuti, Rina Mutiara   +2 more
openaire   +1 more source

Peran Perilaku Konsumen Komunitas Merek Online Terhadap Kepercayaan Konsumen dan Loyalitas: Studi Pada Komunitas Online MiFans

MIX: Jurnal Ilmiah Manajemen, 2020
Penelitian ini bertujuan untuk menguji peran perilaku konsumen komunitas merek online terhadap kepercayaan konsumen dan loyalitas yang dilakukan pada komunitas merek online (Virtual Brand Community atau VBC) Xiaomi atau Mifans community.
Mario Aji Ramadhan, Arif Hartono
doaj  

Pengaruh Pengetahuan Konsumen, Kualitas Produk dan Kepercayaan Konsumen terhadap Loyalitas Pelanggan Pada Pengisian Angin Merek Green Nitrogen

Jurnal Aplikasi Bisnis dan Manajemen, 2019
Green Nitrogen is one of the nitrogen service brands in Indonesia available at some Pertamina Gas Stations. The purposes of this research were to examine the effect of consumer knowledge, product quality, and consumer trust on customer loyalty, and to ...
Mutammam Mutammam, Ujang Sumarwan, Netti Tinaprilla   +2 more
doaj   +1 more source

Pengaruh Kepuasan Konsumen Atas Experimental Marketing Pandora Experience Terhadap Loyalitas Konsumen

Jurnal Akuntansi Maranatha, 2019
Competition that occurs in the business world in Indonesia is increasingly tight in Indonesia. One big contribution for Indonesia is the creative economy which consists of creative industries such as interactive games related to creation, production, agility, and education.
Bernardi Avriandi Sinatra, Melanni Mulyawati Sanjaya   +1 more
openaire   +3 more sources

Pengaruh Website Quality,Trust, Dan E –Service Quality Terhadap Loyalitas Konsumen Pada E-Commerce Pengguna Situs shopee.co.id

TIERS Information Technology Journal, 2020
Penelitian ini bertujuan untuk menguji pengaruh website quality, trus, dan e-service quality terhadap loyalitas konsumen pada e-commerce pengguna situs Shopee.co.id di kota Denpasar.
Ni Kadek Suryani, Ni Putu Nina Eka Lestari   +1 more
doaj  

KONTRIBUSI KUALITAS JASA, KEPERCAYAAN DAN KEPUASAN KONSUMEN DALAM MENCIPTAKAN LOYALITAS KONSUMEN

Business Management Journal, 2017
<p>This study aims to examine the contribution of influence quality of service, trust, and consumer satisfaction in creating consumer loyalty.The object of this research is JNE Apartment Gading Nias. This study used a causal study using a questionnaire for data collection.
Erwin Erwin, Tumpal J. R Sitinjak
openaire   +2 more sources

CUSTOMER SATISFACTION AND LOYALTY OF A FRANCHISE PRODUCT EVIDENCE FROM NASI BEBEK GINYO RESTAURANT IN JAKARTA

Indonesian Journal of Business and Entrepreneurship, 2015
The objectives of this study were to: 1) identify the characteristics of the customers of Restaurant Nasi Bebek Ginyo, 2) to analyze factors influencing customer satisfaction and loyalty, and 3) to analyze the level of customer satisfaction and loyalty ...
Kartika Puspitasari Adiningsih, Rita Nurmalina, MD. Djamaludin   +2 more
doaj   +1 more source

Loyalitas Konsumen Berbasis Store Atmosphere, Experiental Marketing dan Kepuasan Konsumen

Bisma: Jurnal Manajemen
This is study aims to analyze the effect of store atmosphere and experiential marketing on consumer loyalty mediated by customer satisfaction at CV.Agung Sari Utama, Bekasi City. This is interconnected where before consumers become loyal, the company must provide satisfaction to consumers where one of the factors that influence consumer satisfaction ...
null Hendra Saputra, Endang Silaningsih, null Ismartaya   +2 more
openaire   +1 more source