Results 211 to 220 of about 8,654 (267)

Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty

Journal of the Academy of Marketing Science, 2003
The authors investigate how reward schemes of a loyalty program influence perceived value of the program and how value perception of the loyalty program affects customer loyalty. The results show that involvement moderates the effects of loyalty programs on customer loyalty.
Youjae Yi, Hoseong Jeon
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Loyalty Programs

2022
Organizations employ loyalty programs to entice customers to repurchase their products and services. One popular promotional tool is the award of loyalty points. For this promotion to be effective, customers need to redeem these points. Currently, researchers opine that all customers tend to stockpile their points instead of redeeming them.
Chen Li, Srinivasan Swaminathan
openaire   +1 more source

Loyalty Programs

Cornell Hospitality Quarterly, 2009
Compared to hotel frequent-guest programs, airline frequent-flyer programs have gained not only more membership but greater penetration of key groups of travelers, notably, business travelers and high-income, high-frequency travelers. Based on a survey of 287 guests at nine hotels in Seattle, Washington, airline loyalty programs have gained ...
Frederick Dekay, Rex S. Toh, Peter Raven
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Customer loyalty and customer loyalty programs

Journal of Consumer Marketing, 2003
Customer loyalty presents a paradox. Many see it as primarily an attitude‐based phenomenon that can be influenced significantly by customer relationship management initiatives such as the increasingly popular loyalty and affinity programs. However, empirical research shows that loyalty in competitive repeat‐purchase markets is shaped more by the ...
Mark D. Uncles, Grahame R. Dowling, Kathy Hammond   +2 more
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Transitioning loyalty programs

International Journal of Contemporary Hospitality Management, 2015
Purpose– The purpose of this study is to reflect on Bowen and Chen’s study and provide insight for researchers to help them build loyalty models that will fit the consumer behavior of Millennials and managers as they build customer loyalty with Millennials.
John T Bowen, Shiang-Lih Chen McCain
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Loyalty Program using Blockchain

2020 IEEE International Conference on Blockchain (Blockchain), 2020
The traditional loyalty systems usually offer people benefits in a specific sector. The users usually need to stay within the loyalty system for a long time and accumulate points in order to win rewards which may not be very interesting for them most of the time.
Osman Sonmezturk, Tolga Ayav, Yusuf M. Erten   +2 more
openaire   +1 more source

Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty

Journal of Relationship Marketing, 2013
The purpose of our study was to examine the interrelationship among the perceived benefits of retail loyalty programs (i.e., monetary savings, exploration, entertainment, recognition, social benefits), program loyalty, and customer loyalty within the context of apparel retailing.
Hye-Young Kim, Ji Young Lee, Dooyoung Choi, Juanjuan Wu, Kim K. P. Johnson   +4 more
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LOYALTY PROGRAMS AND CONSUMER LOYALTY

sj-economics scientific journal, 2018
The purpose of the article is to recognize the impact of loyalty programs on consumer purchasing behavior. Loyalty programs are very popular among consumers. Food, clothing and petrol stations deserve special distinction. Respondents consider the most important element of loyalty programs to be able to obtain lower prices of products or small prizes ...
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Customer Loyalty Program Management

Cornell Hospitality Quarterly, 2015
Loyalty programs have proliferated throughout the hospitality industry, often with little evidence that these programs create behavioral or attitudinal loyalty to the firm that offers the program. Conversations with hotel managers revealed that customers have come to expect some type of reward in exchange for their patronage.
Michael McCall, Dave McMahon
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Mobile Loyalty Programs

2010
Mobile loyalty programs hold various advantages to companies compared to traditional card-based programs. Mobile customer cards enable companies to precisely assign advertising reactions and purchase data to individual customers. For this reason customer retention activities can be adjusted to individual preferences and the situational context. However,
Andreas Mann, Jan Prein
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