Results 221 to 230 of about 8,654 (267)

Gamification in Loyalty Programs

2022
This research identifies the benefits that occur from the use of gamification in loyalty programs, particularly the degree of need satisfaction of competence and relatedness of individuals, as well as their intrinsic motivation to participate in the program. These may be preponderant factors for the engagement and loyalty of customers. The research was
João Pedro Oliveira, Paulo Botelho Pires   +1 more
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Optimal loyalty program management

AIP Conference Proceedings, 2021
The possibilities of modern loyalty programs that use the concept of customer relationship management to one degree or another are considered. Having come a long way from periodic sales and discount cards to interactive mobile applications, loyalty programs have undergone significant changes aimed at retaining their customers and attracting new ones ...
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Loyalty programs in the pharmaceutical retail: the impact of a network loyalty program on the pharmacy loyalty

International Journal of Business Excellence, 2018
The paper aims to explore the role of network loyalty programs (LPs) in the pharmaceutical retail industry. A questionnaire, directed to the members of a network LP, was carried out in a community pharmacy, in order to test the various relationships in a conceptual model.
Helena Nobre, Catarina Rodrigues
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Privacy-aware loyalty programs

Computer Communications, 2016
Abstract Vendors use loyalty programs as a mechanism to incentivize returning customers, whose repeated transactions provide sustained profit and information on the customers’ preferences. Such programs have become widespread, but they are facing criticism by business experts and consumer associations: since they facilitate profiling, a loss of ...
Alberto Blanco-Justicia, Josep Domingo-Ferrer   +1 more
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Does program loyalty induce brand loyalty

International Journal of Business Innovation and Research, 2021
Amit Shrivastava, Yogesh Funde
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Loyalty Programs: Current Insights, Research Challenges, and Emerging Trends

2017
To foster customer relationships , firms have implemented so-called loyalty programs (LPs) . These programs provide monetary benefits (e.g. through direct discounts or rewards) and/or more soft benefits by focusing on creating commitment to the firm among customers through excellent service or giving special treatment to customers.
Bijmolt, Tammo H.A., Verhoef, Peter C.
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Are loyalty program members really engaged? Measuring customer engagement with loyalty programs

Journal of Business Research, 2018
In a quest to engage customers in long-lasting relationships, many firms rely on loyalty programs (LPs). They do fairly well in acquiring new members of LPs, but firms often fail to engage them in the long term. This article seeks to understand what engagement in LPs is, how to measure it, and how it relates to company engagement.
Bruneau, Virginie, Swaen, Valérie, Zidda, Pietro   +2 more
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Applying the Loyalty Matrix to Evaluate Casino Loyalty Programs

Cornell Hospitality Quarterly, 2012
A well-established loyalty matrix classifies customers into four quadrants based on their frequency of purchase and attitude toward a hospitality business. These quadrants represent four distinct types of loyalty, according to combinations of patronage frequency and attitude favorability: true, latent, spurious, and low.
Sarah Tanford, Seyhmus Baloglu
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Plastic loyalty – Investigating loyalty card programs for a Finnish hotel chain

Tourism Management, 2019
Abstract Few studies of hotel loyalty programs, particularly field studies, examine basic questions such as the need for loyalty programs or their effects on hotel choice. Other gaps in loyalty program research include business versus leisure travelers, travel frequency and multiple loyalty program memberships. This case study extends loyalty program
Juho Pesonen, Raija Komppula, Jamie Murphy   +2 more
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BRAND LOYALTY AND LOYALTY PROGRAMS; A LITERATURE REVIEW [PDF]

Romanian Economic and Business Review, 2015
Global and competitive markets have led businesses to cope with many challenges. Technology development has brought many businesses to deal with advantages which last less than before. It becomes increasingly difficult for a company to differentiate its products as they are perceived as easily imitable and fairly standard.
Elvira Tabaku, Mirela Zerellari (Mersini)   +1 more
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