Using eye-tracking technology in Neuromarketing. [PDF]
Gheorghe CM, Purcărea VL, Gheorghe IR.
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STUDY ON NEUROMARKETING: HOW BRANDS STAY TOP IN THE BRAIN
Rahul Jayaram, Dr Jenifer Thangam J
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Neuromarketing: a Tool to Understand Consumer Behaviour [PDF]
Indrė Razbadauskaitė Venskė
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Analysis of consumer purchase intentions using functional near-infrared spectroscopy(fNIRS): A neuromarketing study on the aesthetic packaging of Korean red ginseng products. [PDF]
Bak S, Shin J, Kim D, Kim S.
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Exploring global trends and future directions in advertising research: A focus on consumer behavior. [PDF]
Alsharif AH +3 more
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Intellectual Capital and “Neuromarketing”: Are There Any Relationships Between Both?
Teixeira Óscar +47 more
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Neuroscientific Analysis of Logo Design: Implications for Luxury Brand Marketing. [PDF]
Šola HM, Khawaja S, Qureshi FH.
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A Bibliometric Analysis of the Trends and Impact of Neuromarketing Research: Peering Into the Consumer Brain. [PDF]
S L +5 more
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Cognitive frontiers: neurotechnology and global internet governance. [PDF]
Radu R.
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What are You Thinking? Who Has the Right to Know?:Brain Imaging and its Impact on Society [PDF]
Haley, Jane +6 more
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