Contagious affectivity: the management of emotions in late capitalist design [PDF]
, 2010 Marenko, Betti
core
Consumer neuroscience solutions: towards innovations, marketing effectiveness and customer driven strategies [PDF]
, 2015 Bercik, Jakub +3 more
core +1 more source
Multimodal consumer choice prediction using EEG signals and eye tracking. [PDF]
Front Comput NeurosciUsman SM +4 more
europepmc +1 more source
Predicting Behaviour Patterns in Online and PDF Magazines with AI Eye-Tracking. [PDF]
Behav Sci (Basel)Šola HM, Qureshi FH, Khawaja S.
europepmc +1 more source
Static vs. Immersive: A Neuromarketing Exploratory Study of Augmented Reality on Packaging Labels. [PDF]
Behav Sci (Basel)Accardi S +5 more
europepmc +1 more source
Eyes on Prevention: An Eye-Tracking Analysis of Visual Attention Patterns in Breast Cancer Screening Ads. [PDF]
J Eye Mov ResBalaskas S, Yfantidou I, Skandali D.
europepmc +1 more source
, 2014 En este trabajo se aborda una investigación sobre la evolución del neuromarketing y su aplicación. Para ello hemos elegido una herramienta, llamada Sociograph y las hemos aplicado frente a un estímulo para hallar los niveles de emoción y atención. Elegimos un discurso político y ver la influencia que juega la música en dichos niveles.
openaire +1 more source
The Power of Time: Editorial on the Advantages of Electroencephalography (EEG) and Event-Related Potentials (ERPs) in Affective and Cognitive Neuroscience. [PDF]
Brain SciWalla P.
europepmc +1 more source
Exploring the Untapped Potential of Neuromarketing in Online Learning: Implications and Challenges for the Higher Education Sector in Europe. [PDF]
Behav Sci (Basel)Šola HM, Qureshi FH, Khawaja S.
europepmc +1 more source