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Traditional Market Research and Neuromarketing Research
2020Marketing research, dedicated to comprehending consumer behavior and purchasing practice, comprises methodical gathering, analysis, and interpretation of related data. Since the understanding of consumer behavior is a comprehensive and complicated task, the contemporary marketing studies argue that traditional marketing research should be supported by ...
Sertac Eroglu, Nihan Tomris Kucun
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Review and Prospect of Neuromarketing ERP Research
Journal of Management World, 2023Neuromarketing (NM) uses neuroscience tools, for example, but not limited to functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) to study, explore, analyze, and explain the neural correlates of consumer’s behavior (i.e., decision-making processes), the cognitive processes (i.e., attention and memory) and emotional processes ...
Zedong Shi, Shihan Zhang
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Transparency and Reliability in Neuromarketing Research
2016In this chapter, we discuss about the transparency and reliability issues in the practice of the application of neuroscience-based methodologies on relevant marketing stimuli (e.g., neuromarketing). It is hypothesized that one of the reasons of the misperception and overestimation by the public opinion and mass media of the actual capabilities of the ...
Trettel, Arianna +7 more
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Designing IoT Infrastructure for Neuromarketing Research
2019The field of research is IoT infrastructure for neuromarketing. The goal is to develop a comprehensive open infrastructure based on Internet of things that can be used for conducting neuromarketing research. As a proof of concept, we have developed an infrastructure based on IoT devices and sensors for collecting data on examinee’s responses to ...
Vasiljević, Tatjana +4 more
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Neuromarketing research of communication efficiency of tourist advertising
ECONOMIC SERIES OF THE BULLETIN OF THE L.N. GUMILYOV ENU, 2023The article deals with the application of neuromarketing technologies for the evaluation of a tourism commercial in Kazakhstan. Neuromarketing research is one of the innovative areas, which is a symbiosis of psychology and marketing. The purpose of this article is to identify which visual and audio elements of advertising increase its communicative ...
M. Smykova +2 more
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Ethics, Neuromarketing and Marketing Research With Children
International Journal of Customer Relationship Marketing and Management, 2018This article describes how a new budding method opens up the avenue for debate to generate ideas and thoughts around its ethical grounding, especially with its application on children. This purpose should be addressed to ensure a pluralistic ethical approach to dealing with children as respondents in research.
Cynthia A. Bulley +2 more
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Bibliometric Exploration of Neuromarketing Research
This bibliometric study aims to comprehensively analyze the field of neuromarketing by utilizing data from the Scopus database. The study aims to identify research patterns, prominent researchers, and impactful studies in the field. Specifically, it focuses on the division of research, ethical considerations, and discrepancies in methodology. The studyRaj Kumar Singh +4 more
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Neuromarketing and ethical aspects in conducting market research
30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness, 2022Designing marketing research tools capable of generating as much accurate and real information as possible, helps to substantiate marketing decisions. Starting from this practical need for research in marketing, in the contemporary information society new directions of action and development appear, springing both from the evolution and from ...
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