Results 151 to 160 of about 877 (176)

Neuromarketing in Market Research: Eye Tracking Application

2015
The goal of this paper is to explore the benefits of neuromarketing, in general, and the eye tracking method, in particular, in market research, and to consider their ethical implications. In an example of a typical case study I will try to show how eye tracking can be deployed to analyse the unconscious visual perception of a TV commercial by the ...
openaire   +1 more source

Ethical Implications of Invasive Methods in Neuromarketing Research

The essence of marketing lies in establishing a connection between products and consumers to drive sales. Effective marketing not only informs but also engages and sustains the targeted audience. Traditional marketing research methods, while valuable, are limited by time constraints and potential inaccuracies in data collection. As consumer preferences
Gaganjot Kaur, Shalini Sharma, null Reepu   +2 more
openaire   +1 more source

NEUROMARKETING AS A NEW TENDENCY IN MARKETING RESEARCH: A RESEARCH FOR THE ACADEMIC WORK AREA IN NEUROMARKETING TURKEY

2019
İnsanoğlunun “olaylar ve durumlar karşısında nasıl karar verdiği” bugün hala tam olarak çözülemeyen bir problem olarak karşımıza çıkmaktadır. Davranışların nedeni ve kökeni birçok bilim dalının sorunu olmuş ve geliştirilen kuramlar ile davranışların nedenleri açıklanmaya çalışılmıştır.
openaire   +1 more source

Obesity and adverse breast cancer risk and outcome: Mechanistic insights and strategies for intervention

Ca-A Cancer Journal for Clinicians, 2017
Cynthia Morata-Tarifa, Joyce M Slingerland   +1 more
exaly  

Multidisciplinary standards of care and recent progress in pancreatic ductal adenocarcinoma

Ca-A Cancer Journal for Clinicians, 2020
Aaron J Grossberg, William L Hwang, Anirban Maitra   +2 more
exaly  

Oral complications of cancer and cancer therapy

Ca-A Cancer Journal for Clinicians, 2012
Joel B Epstein, Rene-Jean Bensadoun, Andrei Barasch   +2 more
exaly  

The financial burden and distress of patients with cancer: Understanding and stepping‐up action on the financial toxicity of cancer treatment

Ca-A Cancer Journal for Clinicians, 2018
Pricivel M Carrera, Hagop M Kantarjian, Victoria S Blinder   +2 more
exaly  

American Cancer Society Head and Neck Cancer Survivorship Care Guideline

Ca-A Cancer Journal for Clinicians, 2016
Nader Sadeghi, Katherine A Hutcheson, Gary H Lyman   +2 more
exaly  

Spirituality and religion in oncology

Ca-A Cancer Journal for Clinicians, 2013
John R Peteet
exaly  

Ethical Challenges in Neuromarketing : A Research Agenda

Indian Journal of Marketing, 2019
Jacob Alexander, Veena Shenoy, Aradhna Yadav   +2 more
openaire   +1 more source