Results 181 to 190 of about 8,809 (225)

Omnichannel marketing

2020
Omnichannel marketing prepoznaje da potrošači vrlo često izmjenjuju kanale unutar određenih transakcija među maloprodajnim trgovinama, računalima, pametnim telefonima, tabletima i internetskim stranicama. S omnichannel pristupom, kupci mogu koristiti kombinacije između kanala i uređaja u svakoj fazi kupnje od otkrivanja proizvoda, informativnog ...
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Omnichannel Marketing Analytics: Bridging the Online-Offline Gap

International Journal of Multidisciplinary Research and Growth Evaluation., 2021
Omnichannel marketing integrates diverse touchpoints across both digital and physical environments, aiming to provide customers with a seamless and consistent experience. However, understanding and analyzing the complex interplay between online and offline interactions presents challenges.
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Omnichannel marketing: integration of crm for the UK market

2016
Customers and Companies have relied on technology for many decades in order to improve efficiency and productivity. However, it is impossible to ignore how over recent years both the expectations of the customers and the capability of companies to excel have increased.
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Multichannel and Omnichannel Marketing

The purpose of this chapter is to investigate the role and importance of using advanced digital marketing communication channels in retail and to analyze how adaptive the marketers are towards smartphone-based mobile technologies. This will be achieved through the synthesis of the findings in digital marketing literature, especially mobile marketing in
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Technologiekompetenz für erfolgreiches Omnichannel-Marketing

2019
Konsequent umgesetzt, bietet Omnichannel-Marketing (OCM) ein nahtloses kanalübergreifendes Kundenerlebnis sowie eine personalisierte und zeitlich optimierte Ansprache an den einzelnen Kanälen. Ziel ist es, enge, individuelle Kundenbeziehungen aufzubauen und den Kundenwert zu erhöhen.
Lehrer, Christiane, Jung, Reinhard
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OMNICHANNEL MARKETING CONCEPT IN THE SPORTS INDUSTRY

Прогрессивная экономика
В научной статье автор анализирует концептуальные основы спортивного брендинга и ивент-менеджмента в спорте с целью идентификации способов и механизмов построения маркетинговых коммуникаций в индустрии спорта на основе омниканального подхода. В ходе исследования формируется перечень инструментов, обеспечивающих эффективное взаимодействие спортивных ...
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AI-Driven Personalization in Omnichannel Marketing

This chapter explores the transformative role of AI-driven personalization in omnichannel marketing, emphasizing its importance in enhancing customer engagement and loyalty. It begins by defining omnichannel marketing and tracing its evolution from traditional to digital channels.
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Setting the future of digital and social media marketing research: Perspectives and research propositions

International Journal of Information Management, 2021
Yogesh K Dwivedi, Elvira Ismagilova, Jamie Carlson   +2 more
exaly  

Bridging marketing theory and big data analytics: The taxonomy of marketing attribution

International Journal of Information Management, 2021
Dimitrios Buhalis, Ekaterina Volchek
exaly  

Omnichannel marketing

The Business & Management Collection
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