Results 171 to 180 of about 8,809 (225)

Investigation into EHR data coverage in the All of Us Research Program via linkage to health insurance claims. [PDF]

PLoS One
Yang Y, Rodriguez K, Ezcurra J, Bogaerts R, Corrada-Emmanuel A, Berman L, Basford M, Kho A.   +7 more
europepmc   +1 more source

Multi-channel pricing strategies for pharmaceutical supply chains considering channel power and price competition. [PDF]

PLoS One
Wen Y, Wei Y, Yu X.
europepmc   +1 more source

Multi-Agent Deep Reinforcement Learning for Integrated Demand Forecasting and Inventory Optimization in Sensor-Enabled Retail Supply Chains. [PDF]

Sensors (Basel)
Yang Y, Wang M, Wang J, Li P, Zhou M.
europepmc   +1 more source

Luxury Fashion Retailers’ Omni-Channel Distribution & Communication Strategies in Mainland China [PDF]

Bai, H
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Marketing Attribution in Omnichannel Retailing

2021
Although for years the marketing science community has been actively proposing models for measuring the effectiveness and return on marketing investment (ROI), marketing attribution remains one of the major issues today. In fact, the Marketing Science Institute has identified attribution marketing as the number one priority since 2016. In this research
Mariano Méndez-Suárez, Abel Monfort
openaire   +1 more source

Omnichannel Marketing Hubs

2022
New skills and activities must be developed to be able to properly use intelligence systems, such as the omnichannel marketing hubs. One of the first steps to evolve in this digital transformation scenario is to recognize the importance of strategic data analysis in the decision-making process.
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Omnichannel marketing στα αθλητικά είδη

2021
The present study was conducted as part of a dissertation in May 2021 and aims to study the impact of the omnichannel strategy on the sporting goods market. With the introduction of mobile technology as well as resident personal computer the needs of consumers have increased as they require an improved shopping experience.
openaire   +1 more source

Omnichannel Marketing and Consumer Behavior

2021
Consumer behavior has always been an algorithm for a company’s success. We are in a transition phase and this is where we stand: the interpretation and opportunity of a more humanized Web, which does not mean the abandonment of technology. If production once dominated its desires, today, thanks to technological developments and the introduction of ...
openaire   +1 more source

Franchisees' adoption of omnichannel marketing

Industrial Marketing Management
The widespread use of digital technologies and changes in consumer behavior have fueled the development of omnichannel marketing, which has become a widely adopted market standard. However, adopting such strategies within franchise networks remains challenging, as it requires both franchisors and franchisees to embrace omnichannel marketing. Drawing on
Chaney, Damien, Ghantous, Nabil, Chameroy, Fabienne, Jeanpert, Sophie, Schultz, Maryline   +4 more
openaire   +1 more source

Omnichannel Marketing: The Challenge of Data-Integrity

SSRN Electronic Journal, 2019
Channels have traditionally been viewed as intermediaries that facilitate the transfer of products from manufacturers to consumers. Innovations in digital technologies help firms to integrate the customer experience across channels and devices. This new phenomenon is referred to as “omnichannel marketing.” Existing research on omnichannel marketing has
Tony Haitao Cui, Anindya Ghose, Hanna Halaburda, Raghuram Iyengar, Koen Pauwels, S. Sriram, Catherine E. Tucker, Sriraman Venkataraman   +7 more
openaire   +1 more source