Results 191 to 200 of about 8,809 (225)
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POST-PANDEMIC MARKETING: THE RISE OF OMNICHANNEL

International Journal of Business Strategy, 2023
openaire   +1 more source

Omnichannel Marketing - Exploring a Marketing Strategy for the Phygital Era

This paper explores the transformative role of omnichannel marketing in the contemporary business landscape amidst Industry 4.0. With digitalization, connectivity, and advanced analytics reshaping industries, omnichannel marketing emerges as a crucial strategy for enhancing customer engagement and driving business growth.
openaire   +1 more source

Appropriate evidence for adaptive marketing authorization

Nature Reviews Drug Discovery, 2013
Diederick E Grobbee
exaly  

How Omnichannel Marketing is Transforming Pharmaceutical Sales

International Journal for Research in Management & Pharmacy, 2023
openaire   +1 more source

Mobile marketing research: The-state-of-the-art

International Journal of Information Management, 2010
Kaan Varnali, Aysegul Toker
exaly  

Omnichannel Marketing: Integration of Online and Offline Strategies

Abstract: In today’s dynamic marketing environment, the boundaries between online and offline customer interactions are rapidly dissolving. Omnichannel marketing represents a strategic integration of multiple platforms to deliver a seamless and unified customer experience. This paper explores the integration of digital and physical marketing channels,
openaire   +1 more source

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