Results 231 to 240 of about 2,490 (297)

Internal Marketing of Sustainability: Nonmanagerial Employees' Perspectives in the Hospitality Sector

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Sustainable business practices are widely promoted in hospitality, yet a persistent gap persists between sustainability strategies and their implementation in daily operations. This study focuses on the sustainability strategy–implementation gap by examining how nonmanagerial employees, responsible for operational delivery, perceive and ...
Zivai Machaka Mare, Humeyra Dogru Dastan
wiley   +1 more source

Exploring the Effects of Green Servant Leadership on Green Service Innovation: The Mediation–Moderation Role of Psychological Empowerment and Employee Green Creativity

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This study investigates the influence of green servant leadership (GSL) on green service innovation (GSI) in Ghana's hospitality sector, focusing on the mediating role of psychological empowerment (PE) and the moderating role of employee green creativity (EGC).
Edward Fosu, Deborah Asiedu
wiley   +1 more source

Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley   +1 more source

The Political Psychology Behind Consumer Decisions: The Complex Relationship Between Political Ideology and Political Consumerism

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Political consumerism (PC) refers to consumers boycotting or deliberately buying (“buycotting”) products or brands for political, moral, or ethical reasons. This paper presents three studies that consider the intricacies of the relationship between political ideology and political consumerism.
Lara J. Greening   +3 more
wiley   +1 more source

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