Social Media as a Driver of Obesity in Children and Adolescents (Aged 6-18 Years): It Is Time for Regulatory Action. [PDF]
J Med Internet ResLiu Y, Li W, Wen LM, He G.
europepmc +1 more source
In Favor of Digital Detox: Developing the Attitude Toward Digital Detox Scale
Psychology &Marketing, EarlyView.ABSTRACT The extensive usage of digital devices can lead to technological overload, potentially damaging interpersonal relations, individual performance, and personal well‐being. Digital detox describes consumers' counter‐reaction by intentionally reducing the use of digital devices for a specific period of time.
Svenja Winkler +3 more
wiley +1 more source
From filters to fairness: understanding colourism through TikTok aesthetics and trends. [PDF]
Front SociolMajumdar MR.
europepmc +1 more source
Does Generic Advertising Help or Hurt Brand Advertising? [PDF]
The purpose of this study is to investigate whether the generic advertising helps or hurts the brand advertising within the differentiated product environments.
Suh, Daeseok, Chung, Chanjin
core
How Personal Pronouns Shape Persuasion
Psychology &Marketing, EarlyView.ABSTRACT Communication often involves personal pronouns. Consumers, for example, frequently say “I love this restaurant” or “you'll enjoy those shoes.” How do first‐person (e.g., I) and second‐person (e.g., you) singular pronouns shape persuasion? Are communicators correct about which ones are more effective?
Wenyan Yin, Jonah Berger, Yanliu Huang
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT AI agents are typically deployed with gender cues that match traditional role expectations, such as female voices or avatars in assistive and support roles, because stereotype‐congruent designs enhance consumer adoption, trust, and engagement. However, prior research suggests that this practice risks entrenching occupational gender stereotypes
Marius Claudy +4 more
wiley +1 more source
Applying Brazilian front-of-pack nutrition labeling and PAHO nutritional criteria to digital food advertising: regulatory implications for protecting children and adolescents. [PDF]
PLoS OneMatos JP +4 more
europepmc +1 more source
The Advertising Effect of Personalized DM
, 2007 The increased popularity of personal marketing and printing on demand technology has substantially changed the advertising practice. Taking direct mail (DM) as an example, DM is no longer treated as \ue2junk mail\ue2 but useful marketing tool after ...
Chen, Chih-Hau
core
When AI Remembers: Investigating the Dual Role of Long‐Term Memory in Chatbots
Psychology &Marketing, EarlyView.ABSTRACT This research investigates the dual role of long‐term memory (LTM) in AI chatbots and its impact on customer outcomes. Drawing on Mind Perception Theory and Privacy Calculus Theory, we conceptualize LTM as a continuity‐based design capability that may be interpreted as a functional service feature, a privacy‐relevant cue, or a basis for ...
Maedeh Parvizian +4 more
wiley +1 more source
Personal advertisement recommendation for microblogs
, 2020 Advertisement recommendation on the Web is a popular research problem. For microblog platforms, different requirements arise due to the differences in the context of social media and social network. In this work, we propose an advertisement recommendation system for microblogs.
openaire +1 more source