Results 151 to 160 of about 1,252,674 (306)

Media Analytics for Personalization in Advertisement

, 2023
In the realm of advertising, strategic placement and presentation of advertisements are crucial for attracting potential clients. Media companies employ various tactics, such as visually appealing features and vibrant colors, to capture the attention of consumers.
openaire   +1 more source

Beyond the Shelf: Navigating Scarcity in the Digital Age

Psychology &Marketing, EarlyView.
ABSTRACT Scarcity is a well‐established marketing tactic, yet its effects in digital retail environments remain less well understood. This research examines how different types of online scarcity cues influence consumer behavior and whether some cues may produce unintended responses.
Jennifer L. Stevens, Stacie F. Waites, Brett Kazandjian   +2 more
wiley   +1 more source

Canadian Advertising Requirements and Restrictions, by Province for the Distilled Spirits Industry as of September 23, 1976

, 1976
A document outlining the rules and regulations for advertising liquor in Canada. The document is sorted by province and outlines the details for advertising, when allowed, in each province.
Grey Advertising Ltd.
core  

Manufacturing Nostalgia in the Digital Age: A Foreverism Perspective

Psychology &Marketing, EarlyView.
ABSTRACT Many scholars argue that we are experiencing the era of “retro”—nostalgia‐driven marketing and consumption phenomena reinforced by digital technologies. However, existing research lacks a critical analysis of nostalgia in contemporary markets and of how digital content, tools, and environments transform retro consumption experiences and alter ...
Dinara Davlembayeva, Davit Marikyan, Jonatan Sodergren, Savvas Papagiannidis, Simos Chari   +4 more
wiley   +1 more source

An examination of personalization in digital advertising

Paid advertisements on social media have become a powerful way for marketers to reach their target audiences. This study addresses how millennials experience, interact with, and react to personalized advertisements on Facebook, as well as what motivates them to click on them.
openaire   +2 more sources

Personalized advertisement assignment system [PDF]

, 2009
77
openaire   +1 more source

Emotional Responses to AI-Powered Personalised Advertising: The Role of Perceived Empathy and Social Cognition in Consumer Decision-Making. [PDF]

J Intell
Tatu CI, Chivu Popa RG, Orzan MC, Moise D, Boboc Dumitru L.   +4 more
europepmc   +1 more source

Minds Versus Codes: Triangulating Neurophysiological and Qualitative Responses to AI‐Generated Versus Human‐Made Video Advertisements

Psychology &Marketing, EarlyView.
ABSTRACT This experimental study compares how consumers engage with AI‐generated and human‐created advertisements, specifically examining patterns of visual attention, emotional and cognitive responses, attitudes toward AI, and whether emotional resonance fosters brand trust or future behavioral intentions.
Mariia Shitova, Agnieszka Kabalska, Ákos Varga, Ralf Wagner   +3 more
wiley   +1 more source

AI-driven marketing tactics and consumer behavior: a bibliometric review and systematic literature review. [PDF]

Front Res Metr Anal
Ahuja S, Dutt A, Sahni N, Kaur J.
europepmc   +1 more source

Conducting Luxury Research: Methodological Foundations and Standards

Psychology &Marketing, EarlyView.
ABSTRACT The field of luxury research has grown rapidly in recent years, corresponding to the economic importance of the luxury industry. Despite this, the luxury field lacks established methodological foundations for rigorous luxury research. This is particularly problematic as a core tenet of luxury research is that luxury differs from other sectors ...
Jonas Holmqvist, George Christodoulides, Anders Gustafsson, Christian Kowalkowski   +3 more
wiley   +1 more source