Results 131 to 140 of about 1,262,821 (250)
Journal of Theoretical and Applied Electronic Commerce ResearchThis study examines how consumers respond to personalized advertisements that appear to be derived from prior conversations with generative AI assistants in social commerce settings.
Omar Munther Nusir +2 more
doaj +1 more source
In Favor of Digital Detox: Developing the Attitude Toward Digital Detox Scale
Psychology &Marketing, EarlyView.ABSTRACT The extensive usage of digital devices can lead to technological overload, potentially damaging interpersonal relations, individual performance, and personal well‐being. Digital detox describes consumers' counter‐reaction by intentionally reducing the use of digital devices for a specific period of time.
Svenja Winkler +3 more
wiley +1 more source
Age and Gender Recognition for Masked Face Using YOLO-X and CNN in Smart Advertisement Systems
CommIT JournalThe conventional advertisement board often fails to attract its target customers effectively due to its limited ability to display content relevant to viewers. To address this, a Smart Personalized Advertisement (SAVER) board employing an age and gender
Handoko Handoko +2 more
doaj +1 more source
How Personal Pronouns Shape Persuasion
Psychology &Marketing, EarlyView.ABSTRACT Communication often involves personal pronouns. Consumers, for example, frequently say “I love this restaurant” or “you'll enjoy those shoes.” How do first‐person (e.g., I) and second‐person (e.g., you) singular pronouns shape persuasion? Are communicators correct about which ones are more effective?
Wenyan Yin, Jonah Berger, Yanliu Huang
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT AI agents are typically deployed with gender cues that match traditional role expectations, such as female voices or avatars in assistive and support roles, because stereotype‐congruent designs enhance consumer adoption, trust, and engagement. However, prior research suggests that this practice risks entrenching occupational gender stereotypes
Marius Claudy +4 more
wiley +1 more source
A Comparative Study into the Effectiveness of Personalized Advertising [PDF]
This study aims to provide a comparative study of the effectiveness of personalized advertising. It provides a definition of a new form of advertising and defines it as the creation of an independent existence capable of entering language, daydreams and ...
Arlon, Guillaume P.
core
When AI Remembers: Investigating the Dual Role of Long‐Term Memory in Chatbots
Psychology &Marketing, EarlyView.ABSTRACT This research investigates the dual role of long‐term memory (LTM) in AI chatbots and its impact on customer outcomes. Drawing on Mind Perception Theory and Privacy Calculus Theory, we conceptualize LTM as a continuity‐based design capability that may be interpreted as a functional service feature, a privacy‐relevant cue, or a basis for ...
Maedeh Parvizian +4 more
wiley +1 more source
Media Analytics for Personalization in Advertisement
, 2023 In the realm of advertising, strategic placement and presentation of advertisements are crucial for attracting potential clients. Media companies employ various tactics, such as visually appealing features and vibrant colors, to capture the attention of consumers.
openaire +1 more source
Dealing with Depression: Australia's Advertising Industry in the 1930s
, 2007 Facing cautious advertisers and cash-strapped consumers, Australia's advertising industry was forced to fight a life or death battle to remain afloat amidst the Great Depression.
Crawford, R
core
Psychology &Marketing, EarlyView.ABSTRACT Sports betting has become a routine part of watching sport. Online and mobile platforms let consumers bet continuously, receive instant feedback, and respond to new odds throughout a match. Frequent betting is known to raise the risk of gambling‐related harm, but far less is known about the psychological mechanisms through which that harm ...
Wagner Junior Ladeira +5 more
wiley +1 more source