Results 141 to 150 of about 1,252,674 (306)
Priorities for Personalized Medicine
, 2008 Advances in genomics and molecular biology have opened new possibilities for the field of personalized medicine, promising improvements in patient care, disease prevention, and possibly lower health care costs.
Subcommittee on Personalized Medicine +1 more
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The Journal of Humanistic Counseling, EarlyView.ABSTRACT This article examines the future place of humanistic counseling, assuming the successful mass deployment of artificial intelligence therapy chatbots (AITCs). We systematically identify the limitations of AITCs through the lens of Jean Baudrillard's view on simulacra and hyperreality and identify five collective psychosocial consequences of ...
Brett. D. Wilkinson, Andrew M. Brown
wiley +1 more source
A Comparative Study into the Effectiveness of Personalized Advertising [PDF]
This study aims to provide a comparative study of the effectiveness of personalized advertising. It provides a definition of a new form of advertising and defines it as the creation of an independent existence capable of entering language, daydreams and ...
Arlon, Guillaume P.
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Journal of Traumatic Stress, EarlyView.Abstract Posttraumatic stress disorder (PTSD) and depression are common diagnoses following traumatic events, with several available evidence‐based interventions to reduce symptomology. However, trauma populations face significant access barriers that limit their adoption and reach.
Leigh E. Ridings +3 more
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Firms often seek to replace human agents (HAs) with automated agents (AAs) for customer service, but customers still tend to react more negatively to AAs than to HAs. This meta‐analysis examines agent‐related perceptions (i.e., humanlikeness, warmth, and competence), which represent the key upstream customer reactions shaping downstream ...
Sandra Miederer +3 more
wiley +1 more source
Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets? [PDF]
Newspapers have experienced declining circulation figures and declining advertising revenues for several years. In particular, declining advertising figures put a threat on newspapers – this is especially severe in the US where 73% of their revenues are ...
Nadine Lindstädt, Oliver Budzinski
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Loneliness and the Customer Journey: Toward a Framework for Customer Experience Management
Psychology &Marketing, EarlyView.ABSTRACT How can customer experience (CX) frameworks be used to understand and support service firms to mitigate loneliness and social isolation? This paper addresses this question by developing the Lonely Customer Journey, a conceptual framework that uses the Touchpoints‐Context‐Qualities (TCQ) framework (De Keyser et al.
Nina Veflen, Lars Witell, Lars Fuglsang
wiley +1 more source
How clutter affects advertising effectiveness
This paper reports from a range of data sets (including four new ones, described) on how different levels of ad clutter in TV and radio affects how advertising works. Advertising avoidance is similar in low and high clutter environments, so when there is
Kennedy, Rachel +2 more
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A Comparative Study into the Effectiveness of Personalized Advertising
, 2011 This study aims to provide a comparative study of the effectiveness of personalized advertising. It provides a definition of a new form of advertising and defines it as the creation of an independent existence capable of entering language, daydreams and ...
Arlon, Guillaume P.
core
Psychology &Marketing, EarlyView.ABSTRACT This study addresses the need to understand human engagement with empathic Generative Artificial Intelligence (GenAI) digital companions (DC), as these systems increasingly fulfil social and emotional roles in daily life. Motivated by the rapid adoption of DC technologies and their potential to reshape human–AI relationships, the study applies
Aitor Ezker‐Galech +3 more
wiley +1 more source