Does AI Advertising Persuade or Scaffold? Consumer Cognitive Pathways in AI-Mediated Experiential Consumption. [PDF]
Behav Sci (Basel)Bae JE.
europepmc +1 more source
Alcohol Advertising and Advertising Bans: A Survey of Research Methods, Results, and Policy Implications [PDF]
This chapter surveys the literatures on advertising bans and alcohol consumption or abuse, and advertising expenditures and alcohol consumption. Studies of state-level bans of billboards are examined as well as studies of international bans that cover ...
Nelson, Jon P.
core
Psychology &Marketing, EarlyView.ABSTRACT Amid rising loneliness and declining community participation, service environments have become increasingly important sites of everyday social interaction. Existing research has largely treated Third Place as a property of a space, leaving unexplored how individual customers come to perceive a servicescape as a social home.
Asha Worsteling +3 more
wiley +1 more source
Social Media Versus Customized Mobile Apps for Online Perinatal Mental Health Support: The Potential for a Hybrid Model. [PDF]
J Med Internet ResCampbell AG.
europepmc +1 more source
Hello, [Your Name]: Why Name‐Based Personalization Enhances Chatbot Effectiveness
Psychology &Marketing, EarlyView.ABSTRACT Organizations increasingly adopt chatbots as strategic tools to engage with consumers and strengthen brand outcomes. This study explores how chatbots that use name‐based personalization in their communications can more efficiently influence consumer behavior towards the brand.
Ji Min Lee +3 more
wiley +1 more source
Mitigating the burden of dental caries among adolescents and young adults by targeting social media influencers. [PDF]
Front Oral HealthShrivastava SR +3 more
europepmc +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Artificial intelligence (AI) is transforming branding, extending to core creative functions such as product design. This raises a broader question of when adopting a new technology coheres with a brand. This tension is most acute in the luxury sector, which is deeply symbolic and historically resistant to technology adoption.
Olga Nechaeva, Valentina Mazzoli
wiley +1 more source
Strengthening Adolescent E-CIGARETTE Prevention Through Digital Literacy and Responsible Artificial Intelligence. [PDF]
Tob Use InsightsTindowen DJ +4 more
europepmc +1 more source
The Physical, Emotional, and Autonomous Anthropomorphism of Service Chatbots
Psychology &Marketing, EarlyView.ABSTRACT Prior research on chatbot anthropomorphism has often treated it as a unidimensional construct, producing inconsistent findings regarding how human‐like design cues shape user responses. This study conceptualizes anthropomorphism as a multidimensional higher‐order perception comprising three distinct forms of anthropomorphic attribution ...
Yangjuan Hu, Fulya Acikgoz, Shubin Yu
wiley +1 more source
THE IMPACT OF ADVERTISING ON PERSONAL MOTIVATION
Often, advertising messages specify the warranty period, and the longer it is, the more rational the purchase seems to the potential buyer. However, no matter how great the temptation, this minimum indicator should never be overestimated.
openaire +1 more source