Results 111 to 120 of about 1,252,674 (306)

Digital Video Advertising: Breakthrough or Extension of TV Advertising in the New Digital Media Landscape?

Journalism and Media
The aim of this paper is to shape the identity of digital video advertising in the new digital media landscape, focusing on whether and to what extent popular digital ads on social media are differentiated from traditional television ads in the context ...
Odysseas Garganas
doaj   +1 more source

The Power to Care for Oneself: Power Increases Self‐Compassion

European Journal of Social Psychology, EarlyView.
ABSTRACT Sense of power and self‐compassion both impact important intrapsychic and interpersonal outcomes. However, how powerholders treat themselves when experiencing failure or personal setbacks is unclear. We propose that powerholders are more apt than their lower‐power counterparts to exhibit self‐compassion when faced with difficulties. Across six
Robert Körner, Astrid Schütz, Lars‐Eric Petersen, Marine Groulon, Serena Chen   +4 more
wiley   +1 more source

Understanding impulse buying through consumers’ perceptions of AI-Driven personalized advertising: An integrated S-O-R and ELM perspective

Journal of Open Innovation: Technology, Market and Complexity
The rapid growth of artificial intelligence (AI) has transformed digital marketing, enabling companies to deliver highly personalized ads tailored on consumer preferences.
Sunjida Alam, Md. Asaduzzaman Babu, Md. Farijul Islam   +2 more
doaj   +1 more source

Children’s hobbies as persuasive strategies : the role of literacy training in children’s responses to personalized ads

In today's online environment, children inevitably encounter personalized advertising. However, research suggests that children are not yet able to cope with this advertising type.
Van de Sompel, DienekePS010000906592308020005485890000-0002-4975-55300167F192-F0EE-11E1-A9DE-61C894A0A6B4, Hudders, LiselotPS010020014105958010020775740000-0002-9585-7175F806E126-F0ED-11E1-A9DE-61C894A0A6B4, Desimpelaere, LaurienUGent0001407566968020027286659770502904061B4156C8-33B6-11E4-8EE7-5551B5D1D7B1   +2 more
core  

Online tracking: Questioning the power of informed consent [PDF]

Online tracking technologies have raised considerable concerns regarding privacy and the protection of personal data of users. In order to help users to regain control over their personal data, Europe has amended its ePrivacy directive towards an opt-in ...
van der Plas, A., van Eijk, N., Kool, L., Helberger, N., van der Sloot, B.   +4 more
core  

Disinformation and misinformation in epilepsy: An analysis of multiplatform short‐form social media video content

Epileptic Disorders, EarlyView.
Abstract Objective Short‐form social media content is increasing in popularity but is at risk for propagating health‐related disinformation/misinformation. We aimed to quantify epilepsy‐related disinformation/misinformation on three such platforms: TikTok, Instagram Reels, and YouTube Shorts.
Maggie St‐Pierre, Jimmy Li, Dènahin Hinnoutondji Toffa, Alexis Robin, Dang Khoa Nguyen   +4 more
wiley   +1 more source

Factors determining the avoidance of personalized online advertising. [PDF]

Investment in personalized online advertising increases every year due to its benefits for both businesses and consumers. However, as the amount of this type of advertising increases, its negative consequences are also becoming apparent, including ...
Chaleckaitė, Luka,
core  

Bridging Worlds: Can Evidence, Regulation and Indigenous Leadership Shape the Future of Traditional, Complementary and Integrative Medicine?

The International Journal of Health Planning and Management, EarlyView.
ABSTRACT Background and need As the WHO Global Traditional Medicine Strategy 2025–2034 encourages countries to consider integrating traditional, complementary and integrative medicine (TCIM) into health systems, there is a need to clarify the principal scientific, regulatory, ethical, and governance challenges involved. Renewed global attention to TCIM,
Abdul‐Basit Abdul‐Samed, Dina Balabanova, Neil Spicer, Martin McKee   +3 more
wiley   +1 more source

Personalized advertising : Final paper

, 2020
Ovaj rad za cilj ima teoretski definirati predmet istraživanja te istražiti utjecaj kakav personalizirano oglašavanje ima za krajnje potrošače. Definicije će se odnositi na oglašavanje, odnosno općenite stavke oglašavanja, podjele, vrste te u konačnici ...
Majer, Luka
core   +1 more source

A Novel Framework Leveraging Large Language Models to Enhance Cold-Start Advertising Systems

Future Internet
The cold-start problem remains a critical challenge in personalized advertising, where users with limited or no interaction history often receive suboptimal recommendations.
Albin Uruqi, Iosif Viktoratos, Athanasios Tsadiras   +2 more
doaj   +1 more source