Results 101 to 110 of about 1,262,821 (250)

A Security-enhanced Advertising Platform based on Blockchain and Edge Computing in Generative AI

open access: yesApplied Artificial Intelligence
With the development of advertising technology, especially the emergence of generative artificial intelligence, the generation and editing of advertising content has become more convenient and efficient.
Zhengjun Jing   +4 more
doaj   +1 more source

Evaluation on a Personalized Mobile Advertising System: a Comparative Approach [PDF]

open access: yes, 2007
Along with the high proliferation of mobile phones and other mobile devices, research on the use of short messaging service&#;SMS&#; to access customers through their handheld devices has gained much attention, which is termed as mobile advertising.
Liao, Stephen   +5 more
core  

The difficult discussion on the deactivation of implantable cardioverter devices at the end of life: a systematic review

open access: yesESC Heart Failure, Volume 12, Issue 2, Page 733-760, April 2025.
Abstract Implantable cardioverter defibrillators (ICDs) reliably prevent death due to life‐threatening arrhythmias; this may become less relevant in people with more severe heart failure who are reaching the end of life (EOL). This review aimed to explore the ICD deactivation process and identify ethical issues, especially around the initiation of ...
Siobhan C. Murray   +2 more
wiley   +1 more source

Machine learning‐based prediction of elevated N terminal pro brain natriuretic peptide among US general population

open access: yesESC Heart Failure, Volume 12, Issue 2, Page 859-868, April 2025.
Abstract Aims Natriuretic peptide‐based pre‐heart failure screening has been proposed in recent guidelines. However, an effective strategy to identify screening targets from the general population, more than half of which are at risk for heart failure or pre‐heart failure, has not been well established.
Yuichiro Mori   +5 more
wiley   +1 more source

Intelligent design of network multimedia using big data and virtual Artificial Intelligence technology

open access: yesIET Networks, EarlyView., 2023
The topic discussed was the intelligent design of network multimedia using BD and virtual AI technology. First of all, the authors gave a brief overview of its relevant research background, and then comprehensively analysed the advantages and disadvantages of previous scholars' research on network multimedia.
Xin Zhang
wiley   +1 more source

Big Data Analytics and AI for Consumer Behavior in Digital Marketing: Applications, Synthetic and Dark Data, and Future Directions

open access: yesBig Data and Cognitive Computing
In the big data era, understanding and influencing consumer behavior in digital marketing increasingly relies on large-scale data and AI-driven analytics.
Leonidas Theodorakopoulos   +2 more
doaj   +1 more source

Children’s hobbies as persuasive strategies : the role of literacy training in children’s responses to personalized ads

open access: yes
In today's online environment, children inevitably encounter personalized advertising. However, research suggests that children are not yet able to cope with this advertising type.
Van de Sompel, DienekePS010000906592308020005485890000-0002-4975-55300167F192-F0EE-11E1-A9DE-61C894A0A6B4   +2 more
core  

Equity by Design: A Positive Organizational Scholarship Approach to Human Resource‐Artificial Intelligence Systems Design

open access: yesHuman Resource Management, EarlyView.
ABSTRACT In today's polarized sociopolitical climate, diversity, equity, and inclusion (DEI) efforts increasingly face backlash, with equity in particular becoming marginalized in both scholarly and practitioner discourse despite its central importance for ensuring fair allocation of opportunities and resources across the employee lifecycle.
Tiffany M. Trzebiatowski   +2 more
wiley   +1 more source

Personalized Advertising in Public Environments: Perceptions and Consequences [PDF]

open access: yes, 2016
Grounded in theory on self-concept congruity and impression management, we examine effects of personalized advertising in public, where others are present and see the personalized content concurrently.
Nicole Hess   +3 more
core  

Functionality and quality of life in different gestational trimesters: A cross‐sectional study

open access: yesInternational Journal of Gynecology &Obstetrics, EarlyView.
Abstract Objective To compare functionality and quality of life in pregnant women in different trimesters. Methods An observational cross‐sectional study was conducted with pregnant women ≥18 years of age undergoing prenatal care. Data were collected using a sociodemographic questionnaire, the WHO Quality of Life questionnaire (WHOQOL‐Bref), WHO ...
Bianca de Lima Archanjo   +4 more
wiley   +1 more source

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