Results 81 to 90 of about 1,252,674 (306)
Journalism and MediaAs digital media companies pursue sustainable revenue, AI-based strategies like personalized advertising and dynamic paywalls have become prevalent. These monetization models involve different forms of consumer data collection, raising distinct privacy ...
Jae Woo Shin
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Digital agriculture is expanding rapidly, yet research has only begun to examine how AgTech startups design and adapt their business models, through digital technologies, in response to technological change and rising sustainability expectations.
Mauro Florez +4 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Chief executive officers (CEOs) play a pivotal role in shaping public discourse on climate change through social media, yet how their language use affects the effectiveness of climate‐related posts remains unclear. Drawing on schema‐congruity theory and leader role expectations, we conceptualize certainty in language as congruent and anxiety ...
Ellen Weber +4 more
wiley +1 more source
Clinical Advances in Periodontics, EarlyView.Abstract Background Single flap approach (SFA) is a validated procedure for obtaining clinical attachment gain and pocket closure when applied to deep intraosseous defects. However, the presence of an interdental crater as well as the tooth location were associated with a lower rate of primary intention closure, possibly jeopardizing the outcome of the
Mattia Severi +2 more
wiley +1 more source
The Impact of Social Media Advertising on Consumers' Purchasing Decisions [PDF]
SHS Web of ConferencesWith the rapid development and popularity of social media, social media advertising has become an indispensable part of enterprise marketing strategy. This study aims to explore the impact of social media advertising on consumers' purchasing decisions ...
Deng Li
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Journal of Consumer Behaviour, Volume 24, Issue 2, Page 655-672, March 2025.ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley +1 more source
AI and digital out-of-home advertising in smart cities
Smart Cities and Regional Development JournalThe purpose of the text is to explore some of the possibilities that artificial intelligence (AI) offers to increase the effectiveness of digital out-of-home (DOOH) advertising campaigns.
Nikola VANGELOV
doaj +1 more source
Selling You and Your Clicks: Examining the Audience Commodification of Google
tripleC: Communication, Capitalism & Critique, 2011 Using a political economy perspective, this paper argues that Google’s surplus value from advertising results from its extensive and transformative commodification of users.
Hyunjin Kang, Matthew P. McAllister
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Mobile advertising settings analysis and its strategic implications
, 2014 [[abstract]]The study aimed to help mobile advertisers enhance their effectiveness in delivering mobile advertisements in the constantly evolving world of e-commerce.
Peng-Ting Chen;Joe Z. Cheng;游雅雯;Ya-Wen Yu;Pei-Hung Ju
core
Automated user modeling for personalized digital libraries [PDF]
, 2006 Digital libraries (DL) have become one of the most typical ways of accessing any kind of digitalized information. Due to this key role, users welcome any improvements on the services they receive from digital libraries. One trend used to improve digital
Macredie, R.D. +7 more
core +1 more source