Results 81 to 90 of about 1,262,821 (250)
Evolving Paradigms of Sustainability in Luxury Fashion: Evidence From an Emerging Market
Journal of Consumer Behaviour, EarlyView.ABSTRACT The global fashion industry is both an economic driver and a major contributor of environmental and social challenges. This research examines how sustainable luxury fashion is constructed and adopted within an emerging market context by integrating perspectives from entrepreneurs, industry managers, and consumers.
Sandipan Sen +4 more
wiley +1 more source
Acta PsychologicaAs personalized advertising becomes increasingly prevalent on social media, understanding why informed consumers resist such messages is essential. This study integrates the Persuasion Knowledge Model (PKM) and Psychological Reactance Theory (PRT) to ...
Fatima Maqsood +2 more
doaj +1 more source
Personalized Medicine for Antibiotics: The Role of Nanobiosensors in Therapeutic Drug Monitoring
, 2020 34 páginasDue to the high bacterial resistance to antibiotics (AB), it has become necessary to adjust the dose aimed at personalized medicine by means of therapeutic drug monitoring (TDM).
Pinacho, Daniel G. +2 more
core +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT The luxury market is shifting from conspicuous to conscious consumption, with access‐based consumption such as luxury rental having gained momentum as an alternative retail channel. Drawing on Self‐Determination Theory, this study investigates how sustainability motivation (intrinsic) and social recognition motivation (extrinsic) influence ...
Mingzhou Yu +3 more
wiley +1 more source
Mobile advertising settings analysis and its strategic implications
, 2014 [[abstract]]The study aimed to help mobile advertisers enhance their effectiveness in delivering mobile advertisements in the constantly evolving world of e-commerce.
Peng-Ting Chen;Joe Z. Cheng;游雅雯;Ya-Wen Yu;Pei-Hung Ju
core
Journal of Consumer Behaviour, EarlyView.ABSTRACT Conventional approaches to customer segmentation, static and retrospective by nature, fail to adequately capture rapid consumer shifts in dynamic market environments. Drawing from dynamic capabilities theory, this article reconceptualizes segmentation as an adaptive, capability‐driven practice rather than as a passive classification exercise ...
Subhajit Pahari +4 more
wiley +1 more source
AI and digital out-of-home advertising in smart cities
Smart Cities and Regional Development JournalThe purpose of the text is to explore some of the possibilities that artificial intelligence (AI) offers to increase the effectiveness of digital out-of-home (DOOH) advertising campaigns.
Nikola VANGELOV
doaj +1 more source
The Impact of Social Media Advertising on Consumers' Purchasing Decisions [PDF]
SHS Web of ConferencesWith the rapid development and popularity of social media, social media advertising has become an indispensable part of enterprise marketing strategy. This study aims to explore the impact of social media advertising on consumers' purchasing decisions ...
Deng Li
doaj +1 more source
Advertising and Conspicuous Consumption [PDF]
, 2005 The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand’s image. The key idea is that advertising informs the public of brand names and creates the possibility of conspicuous consumption by ...
Krähmer, Daniel
core +1 more source
International Journal of Eating Disorders, EarlyView.ABSTRACT Background Eating disorders characterized by recurrent binge eating are prevalent, impairing, and undertreated. Digital programme‐led interventions may increase access to recommended treatments, but completion rates are variable. Adding brief human support to digital programmes may improve completion and outcomes.
Rebecca Murphy +2 more
wiley +1 more source